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Tameka Kee, Monday, August 27, 2007, 1:15 PM
E-Tailers Still Not Completely SEO-Savvy
The bMighty Blog
Frederic Paul analyzes a study by SEM firm Oneupweb that suggests that just 20% of the top 100 online retailers have their sites "well optimized" for search engine crawling -- a factor that smaller companies can take to heart, as it means that there's still room for them to get noticed on the Web.
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Strike and Counterstrike: Analyzing The Next 'Google-Killer'
SEOmoz
Rand Fishkin dives into blogger and technologist Robert Scoble's three-part video series that aims to explain why Mahalo, Facebook and other sites that blend socially constructed features into their Web crawlers, will usurp Google and its algorithm in a few years.
Fishkin, SEOmoz's co-founder and CEO, tackles each of the points Scoble makes in his videos, countering his theories with a side-by-side analysis of search results from both Mahalo and Google, as well as a general defense of common SEO practices -- which Scoble's videos also seem to pan.
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A Clearer Picture Of How To Avoid Malicious Linking
SearchEngineLand
The piece clarifies points made by blogger Eric Ward in a previous week's post on how to grow a site's link count aggressively -- but not fall into the traps of bad or malicious linking.
Ward separates manipulated linking that proves beneficial for consumers and site owners (as in asking for a link exchange, or even purchasing links to advertise on sites that are demographically relevant), from linking tactics aimed solely at increasing a site's search rank (with no concern for content), or ones that attempt to exploit a weakness in content or server design.
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Truveo's Revamp Rates A Thumbs Up
All Things Digital
Katherine Boehret plays with four video search engines (Google, Yahoo, Blinkx and Truveo) and finds that the user experience on AOL's Truveo comes out on top.
When a user searches on the newly revamped Truveo, the crawler brings back videos that are tied directly to the specific search word or phrase -- but also shows results that encourage users to browse videos with slightly related or unexpected content. It's this lure to explore that makes Truveo different, and Boehret also finds that the site's depth of content and interface is the most user-friendly of the four.
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SES San Jose Wrap-Up: A Direct Marketer's Perspective
DM News
Eleanor Trickett's post-SES San Jose piece brings a direct marketer's perspective to how boring the search-user interface has become; how the changes from a more all-inclusive approach to search (like Ask 3D or Google Universal Search) will force marketers to further scrutinize every piece of metadata (if not rethink their whole SEO/SEM strategy); and why Google chose to keep its YouTube ad model simple and safe.
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