| 2007 Marketing Daily Issues
for November 2009 |
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Marketing Daily - Monday, Nov 23, 2009
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Study: Credit Card Mailings On The Rise by Tanya Irwin
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Mazda Plans To 'Zoom-Zoom' Past Electrics by Karl Greenberg
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Restaurant Fare To 'Return to Quality' In '10
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Chrysler Group Offers Incentives
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Marketing Daily - Friday, Nov 20, 2009
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Recession Increases Affluents' Happiness Levels by Sarah Mahoney
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Subaru Goes Back To 'Share the Love' Well by Karl Greenberg
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Big Apple Invites A Closer Inspection by Karl Greenberg
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Virgin Mobile Ads Rely On 'Chatty Cathys' by Aaron Baar
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Chase Launches Giveaway Via Facebook by Tanya Irwin
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Let's Eat: 5 Chains Target Nontraditional Retail by Karlene Lukovitz
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More Holiday Shoppers Shunning Plastic
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T-Mobile Targets Hispanics With New Plan
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P&G Recalls Vicks Sinex Products
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Commercial Payment Card Market To Rebound
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Duracell Uses Bike Power To Light Up New Year
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Forrester: Google Still Tops With Consumers
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'Up' Your Holiday Sales Commentary by Mitch Burg
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Who Uses MapQuest?
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Marketing Daily - Thursday, Nov 19, 2009
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Diamond Crystal Campaign Is Downright Salty by Aaron Baar
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K-Swiss' Palladium Boots Kicks Off Campaign by Tanya Irwin
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Will Holiday Traditionalism Stage A Comeback? by Sarah Mahoney
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Electric Cars Set To Tiptoe Into Showrooms by Karl Greenberg
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Alaska Airlines Backs Hometown Skater In Promo by Karl Greenberg
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'I Can't Believe' Launches Musical Extravaganza by Karlene Lukovitz
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Coke Targets Multicultural Communities Year Round by David Goetzl
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Coors Scores Ads On TiVo's NFL Coverage
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Mintel Predicts 2010's Trendy Flavors
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AirTran Installs Ads On Seatbacks
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New Version Of Dawn Doubles As Hand Softener
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Best Western Burns Rubber With NASCAR Sponsorship
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JetBlue, Hertz Join For Sweepstakes
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Movie Gallery App Offer Recommendations
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Sears Launches Black Friday Sweepstakes
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JCPenney Bids Adieu To Big Books
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Bob Dylan Sings To Marketers Commentary by Bob Deutsch
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From Recession To Recovery, Re-Invention Commentary by Anne Mai Bertelsen
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Who Goes To Comedy Clubs?
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Marketing Daily - Wednesday, Nov 18, 2009
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Vitaminwater Partners With 50 Cent For IPhone App by Tanya Irwin
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Black Friday, Cyber Monday Sales To Rise 1.8% by Sarah Mahoney
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Alltel Turns To Humor For Holiday Spots by Aaron Baar
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ConAgra Sponsors Yahoo TV Clips Program by Karlene Lukovitz
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Pyrex Leverages Its Usefulness In The Kitchen by Karl Greenberg
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GM Consideration Up Among Consumers by Karl Greenberg
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Target, TJMaxx Post Strong Results
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Welch's, Scholastic Help Schools Grow Gardens
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Ford Fusion Gets The Golden Calipers
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Rental Car Companies Improving: J.D. Power
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Dell To Pack Netbooks In Bamboo Packaging
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Haagen-Dazs Supports Honey Bees
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Dec. 17 Declared 'Free Shipping Day'
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The Great At Doing Good Commentary by Susan Nelson
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Who's Using Financial Planners?
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Marketing Daily - Tuesday, Nov 17, 2009
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Friendless: CMOs Spend Little On Social Media by David Goetzl
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Nestlé Waters Stresses Regional Brands' Sourcing by Karlene Lukovitz
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VW To Retool Showrooms, Starting With Big Apple by Karl Greenberg
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Consumers Love Their Supermarket Apps by Sarah Mahoney
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People Stick With Entertainment Subscriptions by Aaron Baar
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7-Eleven Promo Is 'Elementary, My Dear Watson' by Karl Greenberg
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MasterCard Enlists Peyton Manning For Gift Finder by Tanya Irwin
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Mercedes-Benz To Mbrace Owners
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Coca-Cola Begins Global Launch Of 'PlantBottle'
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Lowe's Sales, Profit Fall; It Sees Improvement Ahead
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Kia Opens First U.S. Plant In Georgia
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Sports Authority Taps McKinsey Exec As CMO
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MasterCard Launches Mobile Payments Gateway
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Reintroduce The Consumer Into The Mix Commentary by Jeffrey D. Mills
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Marketing Daily - Monday, Nov 16, 2009
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Biggest Supply Chain Savings Go Unaddressed by Karlene Lukovitz
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Holiday Gifts Likely To Be For Home Use by Aaron Baar
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Hyundai To Air Five Spots On Super Bowl by Karl Greenberg
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Credit Card Woes Could Be Trouble For Retail by Tanya Irwin
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NPD: Microwave Use Up, Cooking Down by Karlene Lukovitz
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New Congressional Bill: Smackdown On Kids' TV Ads by David Goetzl
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JC Penney Raises Its Forecast
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'California Fives' Offer Insider Tips
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Survey: Independent Agents Value Marketing
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Broadcast Radio Remains Dominant Commentary by Bob McCurdy
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Who's Buying Organic Food?
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Marketing Daily - Friday, Nov 13, 2009
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Study: 'Tis The Season To Be Social -- And Mobile by Sarah Mahoney
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Wal-Mart Expects A Challenging Holiday by Sarah Mahoney
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Younger Moms Blog About Jeep, Green Things by Karl Greenberg
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Q&A: Toyota's Bob Zeinstra Looks At Job Ahead by Karl Greenberg
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Remington Survey Finds That Hairy Is Scary by Tanya Irwin
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Del Monte's College Inn Gets Steamed Up by Karlene Lukovitz
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Microsoft, ComScore Pair For Gaming Measure by Aaron Baar
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Brooks Launches Facebook App For Runners
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Facebook Targeting Fans' 'Connections'
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Best Buy Program Helps Teen Charities
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Understand The True ROI Of Online Marketing Commentary by Dan Eggleston
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Who's Voting Locally?
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Marketing Daily - Thursday, Nov 12, 2009
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Continental Offers Frequent Fliers Online Auction by Tanya Irwin
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Travelpro Goes 'Up In The Air' With Clooney by Tanya Irwin
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Sprint Banks On Bravo's Product Placement Recall by Aaron Baar
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Despite Gains, Nervous Shoppers Feel Worse by Sarah Mahoney
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Q&A: Infiniti Eyes Value-Driven Luxury Buyers by Karl Greenberg
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Toyota Taps SUV Roots In New 4Runner Ads by Karl Greenberg
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Economy Suppressing RTD Tea's Growth
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Best Buy Expands To Fitness Equipment
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Caribou Coffee Moves To All-Natural Chocolate
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FDA Ponders Rules For Online Pharma Ads
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Verizon Wireless, Disney Create Mobile App
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Want to Boost Marketing ROI? Commentary by Chris Rebholz
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Who's Downloading Media Online?
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Marketing Daily - Wednesday, Nov 11, 2009
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Practical Holiday: 'Gee, Thanks For The ... Socks' by Sarah Mahoney
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Starbucks' Financial Performance Perking Up by Karlene Lukovitz
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Serena Williams, Mia Hamm Team With CVS by Tanya Irwin
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Brands Run After Female Social Gamers by Aaron Baar
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Legacy Ups Awareness In Stop-Smoking Effort by Karl Greenberg
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Honda Finds Permanent Perch On Facebook by Karl Greenberg
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Ford Drives TV One's 'UnSung' Cross-Platform by David Goetzl
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Jamba Juice Promotes Susan Shields To CMO
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Jaguar Offers Performance Driving School To Owners
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AmEx To Offer Bon Jovi Tix Via Twitter
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Nike Rolls Out New N7 Line
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Nintendo To Tout Super Mario For Wii
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What Are Words For? Commentary by Vanessa Horwell
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Marketing Daily - Tuesday, Nov 10, 2009
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Tecate Laces 'Em Up For Largest-Ever Boxing Promo by Karl Greenberg
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Luxury Pundits: Stay Elitist Yet Youthful by Karl Greenberg
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McD's U.S. Sales Dip Slightly, Rise 3.3% Globally by Karlene Lukovitz
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Retailers Wrap Discounts With Red Ribbons by Sarah Mahoney
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Visa Debuts Global Campaign For Winter Olympics by Aaron Baar
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Ex-Marketer To Produce 'Lombardi' On Broadway by David Goetzl
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ANA Elects Board Members
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Flowers Communications Promotes Ronald Childs
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Stanley Works Launches Hispanic Program
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Border's Closes Most Waldenbooks
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Eschew The Paradigm Of Obfuscation Commentary by Mickey Lonchar
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Marketing Daily - Monday, Nov 9, 2009
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Good Earth Brews Donations, Online Voters Pick Charities by Karlene Lukovitz
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Nike Waves the Flag for USA Basketball by Karl Greenberg
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Land O'Lakes Launches Multilevel Hunger Relief Program by Karlene Lukovitz
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Marketers Serve Super-Cheap Thanksgiving Fare by Sarah Mahoney
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Infiniti Celebrates 20th Birthday With Year-end Campaign by Karl Greenberg
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Study: Credit Card Issuers Will Find Untapped Segments by Tanya Irwin
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Marketers: More Facilitate, Less Envision by Aaron Baar
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Korean Air Ties Ribbons In NYC
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Kroger Launches Pet-Insurance Product
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Jordan's Son Won't Play In adidas
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Social Credit For CSR Purchases Key To Consumers Commentary by Aronté Bennett
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Marketing Daily - Saturday, Nov 7, 2009
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Who Gets Facials?
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Marketing Daily - Friday, Nov 6, 2009
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Go Wide: Disney 'Sports' Complex Partners With ESPN by Karl Greenberg
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October Sales: Gains Stronger Than Expected by Sarah Mahoney
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Huge Patrón Manhattan Billboard Salutes Yankees by Karlene Lukovitz
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Fujifilm's SeeHere.com Helps Build Homes for Troops by Aaron Baar
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Allstate Sponsors Teen Safe Driving Program by Tanya Irwin
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Hyundai Drives Ads To Times Square by Karl Greenberg
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Nokia Partners With Island Def Jam, Universal Music
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Kikkoman Blogs For The Holidays
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Gap Pushes Stella McCartney Kids Line
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The NBA and Timberland Launch Community Service Effort
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P&G Gets Back to Soap Operas For Cheer
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Who Does A Lot Of Grocery Shopping?
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Marketing Daily - Thursday, Nov 5, 2009
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Kayak.com's First National Ads Aim To 'Flip' On Awareness by Tanya Irwin
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Perishables Sales Booming At Retail by Sarah Mahoney
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Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand by Karl Greenberg
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Chrysler Unveils Ambitious Five-Year Plan by Karl Greenberg
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JC Penney Promoting Joyful (And Affordable) Giving by Aaron Baar
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Kraft Net Revenues Decline, But '09 Guidance Raised by Karlene Lukovitz
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24 Hour Fitness Ads To Feature Olympic, Paralympic Hopefuls
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Best Buy Launches Black Friday VIP Promotion
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Harley Taps Davie Brown For Product Placement
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Sprint Intros Eco-Friendly Packaging
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Keystone Resort Offers Sweepstakes
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Brands Need Face-To-Face Connection Commentary by Gregg S. Lipman
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Who Uses Dental Floss?
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Marketing Daily - Wednesday, Nov 4, 2009
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Holiday Cheer: Major Retailers Launch Cause Initiatives by Sarah Mahoney
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GMA Study: Shopper Marketing Still Siloed by Karlene Lukovitz
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Kodak Shoots For YouTube Consumer Connection by Aaron Baar
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Mrs. Freshley's Using Facebook To Pick Persona by Karlene Lukovitz
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Ford Drives 21% Rise In October Sales by Karl Greenberg
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Forrester: 8% Gain Predicted In Holiday Sales
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Verizon Wireless Pulls Out Stops For Droid Launch
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Robots: The Latest Trend in Consumer Electronics?
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Cars.com Heads To Super Bowl
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Recovering Before The Recovery Commentary by Angela Hribar
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The Eagle Has Landed - In Times Square Commentary by Karl Greenberg
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Marketing Daily - Tuesday, Nov 3, 2009
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Financial Firm Looks For Fun In The 'Sun Life' by Karl Greenberg
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Starbucks Rewards Change Signals Strategy Shift by Karlene Lukovitz
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Ho, Ho, Kapow: Stores Take The Gloves Off Early by Sarah Mahoney
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Sara Lee Deli Fights Hunger With Twitter Feed by Karlene Lukovitz
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Ford Improving Its Financial Picture, Looks To Future by Karl Greenberg
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Ebay Moves Into The Real World For Seasonal Promo by Aaron Baar
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Best Buy Preselling Motorola's New Droid Handset
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Dodge Signs Penske Partnership for NASCAR
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Honda Power Equipment Pulls The Lanyard On Football Sponsorships
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Harley-Davidson Salutes America's Military
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Little Caesar's Promotes Pizza Bowl
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Luxury Marketing In A Recession And Beyond Commentary by Geoff De Weaver
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Who's Buying Snack Mixes?
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Marketing Daily - Monday, Nov 2, 2009
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Facebook Sampling, Research Works For Splenda Mist by Karlene Lukovitz
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Swine Flu Expected To Drive OTC Cough Remedies by Karl Greenberg
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Conan Sketch Centers On Ford Taurus SHO by Karl Greenberg
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Q3 Credit Card Direct Mail Plummeted 71% by Aaron Baar
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Private Sales Sites Heat Up For The Holidays by Sarah Mahoney
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Target Lays Off 85 Marketing Staff
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Edmunds, White House Face Off Over 'Clunkers'
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Reebok Launches EasyTone TV Campaign
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AirTran Offers Wi-Fi Deal
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SIN Vitality Drink Has Halloween NYC Club Intro
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Bridge The Gap Between User Experience and Brand Value Commentary by Matthew Schwartz
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Marketing Daily - Sunday, Nov 1, 2009
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Who's Drinking Grapefruit Juice?
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