| Friday, Jan 05, 2007 |
What's inside:
Today's Media News
1. Disney Threatens Media Critic, Advertisers Exit Hate-Filled Talk Radio Show by Tom Siebert
2. Targeted TV: Warner Uses Novel Marketing Plan For 'Painted Veil' by Wayne Friedman
3. Feeling Blue: Americans Consume More Adult Content, TV Outpaces Online by Joe Mandese
4. NBC's Triple Play: 'Donnellys' To Netflix, Then Online And Finally, TV by David Goetzl
5. NYC Taxis To Show NBC Programming by Tom Siebert
6. Showtime Bows Comedy Series by Erik Sass
7. MGM To Syndicate 'Reno 911,' 'Chappelle' by David Goetzl
8. Mag Bag: B2B, Trade Mags Changing Hands by Erik Sass
Commentary
9. 2 Dead Presidents And Operation Mockingbird by Tom Siebert
News Briefs
10. Google Raids NBC Broadband Honcho
11. Comcast Launches Starfish Health TV
12. Report: Time Inc. Weighing Cuts
13. Dorito's Narrows Consumer-Generated Super Bowl Spot To Five
14. Times Co. Sets Deal To Sell Broadcast Operations
15. Active Raids MediaCom/Grey Execs, Completes Reorg
16. USA: No. 1 Basic Cable Net In 2006
17. Bellach Joins Jenny Craig As Branding/Advertising Head
18. Correction: New Marketing Service Created By Ocean Drive Media Group
Today's News
1. Disney Threatens Media Critic, Advertisers Exit Hate-Filled Talk Radio Show
by Tom Siebert
One guy took on Disney--and won.
The Walt Disney Company has sent a cease-and-desist letter to the blogger and media critic "Spocko," effectively closing down his Web site, Spocko's Brain, after the online muckraker instigated a letter-writing campaign that caused national advertisers including Visa and MasterCard to flee the Bay Area ABC-affiliate radio station KSFO.
KSFO features hard right-wing talk show hosts who endorse torture and mock the tortured, called for the public hangings of New York Times editor Bill Keller and other journalists, and demand that callers mock Islam. They also mock their own advertisers, calling Chevrolet "sh!tty" and recommending that Sears' Diehard battery be attached to an African-American's testicles.
Spocko (a pseudonym for the blogger, who does not want to be identified), recorded the station's programming and posted audio files on his site, calling attention to the hate speech. He also began sending letters to advertisers on KSFO, including AT&T, Bank of America, Visa, MasterCard and others, pointing out the station's content and directing them to his blog to hear proof, via his audio files.
Since Spocko began contacting advertisers, they have departed KSFO in droves.
Netflix, MasterCard, Bank of America, and most recently, Visa have pulled their advertising from the station. According to Spocko, Federal Express, AT&T and Kaiser Permanente are weighing their departure as well.
Now, Disney is fighting back.
The Friday before Christmas, Dec. 22, ABC Radio sent a cease-and-desist order to Spocko and his Internet Service Provider, 1&1 Internet, claiming unauthorized use of copyrighted material.
Neil Simpkins, spokesperson for ISP provider 1&1 Internet, says his company received the same letter from ABC Radio that was sent to Spocko's Brain, citing unauthorized use of copyrighted material. He says 1&1 gave Spocko one week to pull the material, and when he did not, the ISP pulled his site Jan. 2.
Spocko claims he should be allowed to post the audio files, citing the "Fair Use" provision of copyright law.
Simpkins says 1&1 is particularly leery of posting the actual audio files from the KSFO broadcasts, and it would "probably be more than likely" to allow the site to return if Spocko used transcripts of the show--as opposed to actual audio files of what aired.
"The [fair use] battle for bloggers hasn't been waged yet," Simpkins notes. "Right now, technology is outracing the legal system."
A spokeswoman for ABC Radio declined comment.
Spocko's situation was originally reported through the Web site Daily Kos.
2. Targeted TV: Warner Uses Novel Marketing Plan For 'Painted Veil'
by Wayne Friedman
The new Warner Independent Pictures movie "The Painted Veil" offers TV commercials targeted to specific theaters in specific markets--a new twist in its usual marketing strategy.
Warner's campaign differs from virtually all TV advertising for theatrical movies, which typically end their messaging with a "Now playing everywhere" or "Now playing in selected theaters" message.
The movie debuted on Dec. 20 in New York and Los Angeles and 18 other markets.
At the end of spots for Warner's "Veil," which stars Naomi Watts and Ed Norton, TV commercials in the 18 markets--running on local cable--identify specific "art house" movie theaters. TV viewers will be directed in Dallas to the Angelika Film Center & Café. In Atlanta, they will be told to go to the Landmark's Midtown Art Cinema.
Laurie Kim, executive vice president of marketing for Warner Independent Pictures, believes this is a better way for consumers to receive movie commercials. Targeting one theater helps adds immediacy to the message, she says.
SpotRunner, a Los Angeles-based ad agency specializing in smaller businesses, worked on the creative and the media execution. It got the job because of the labor-intensive nature of the work, producing and handling so many different creative pieces--something few mainstream media agencies' local TV media-buying departments are prepared to offer.
"It's painstaking process to create a specific tag at the end of a commercial for each theater," says Kim, adding that this marketing approach works best for independent movies with initial limited rollout.
"This is what we specialize in--making advertising very tailored," says David Waxman, a co-founder of SpotRunner Inc., whose client list includes local real-estate companies, Century 21, Coldwell Banker; local diamond retailers; and I Sold It, a Ebay drop-off store.
Among other services, SpotRunner offers local businesses thousands of stock creative TV commercials with the ability to tag their business names at the end of the messages. It can then offer specific targeted messaging for those clients. "It's a bit of bother for most other agencies," admits Waxman.
Warner Bros. helped provide SpotRunner with logos and other "end cards" displays of the 18 local theaters, as well as some 330 other local art-house theaters in the U.S. that specialize in independent movies.
Kim says the added cost of delivering 18 different commercials wasn't much.
"It was very minimal," she says. "We figure out of a way to cover the creative production costs. We helped [SpotRunner] create a library with logos and art of some 350 theaters. Down the road, they can amortize the cost."
In New York and Los Angeles, the company did not offer specific theater messages. Instead, it used generic advertising that ran on national cable networks.
The 18 markets where the individual theater ads ran were in Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Houston, Denver, Detroit, San Diego, Seattle, St. Louis, Portland, Miami, Phoenix, Minneapolis, Austin, Cambridge/Boston and Washington, D.C. Cable networks that ran spots included A&E, VH1, Bravo and Lifetime.
When "Veil" rolls out to 73 markets next week, the movie's marketing campaign will shift gears. Mediacom--a Warner Bros. agency, and also an investor in SpotRunner--will then offer a broader national TV campaign.
3. Feeling Blue: Americans Consume More Adult Content, TV Outpaces Online
by Joe Mandese
The Internet may be outpacing the growth of many other sources of media content, but it continues to trail a traditional platform - pre-recorded video/DVDs - in both total sales and the rate of growth of adult entertainment. At least that's what AVN Media Network, the operator of adult entertainment news site AVN.com, estimates in a "blue entertainment" market report released Thursday.
The report shows that American consumers are consuming more adult content, and despite the rapid growth of online sources, are actually watching more of it on cable and pay-per-view TV.
The growth of traditional video sources is noteworthy, because the video and DVD market actually experienced severe price cuts during 2006 - no doubt related to competitive pressure from the Internet - but still managed to outpace online sales and growth rates. During 2006, adult video/DVD dales grew 28% to $3.6 billion, which compares with online adult entertainment sales of $2.8 billion, up 22%. Cable and pay-per-view sales rose 13.5% to $1.7 billion.
The mobile adult entertainment market is still relatively miniscule: $39 million, up 0.3% from 2005.
While adult entertainment content isn't normally used by mainstream marketers and agencies, it is a factor in overall consumer use of media. Surprisingly, most mainstream agencies don't track it.
2006 % of Retail Sales $ Retail Sales
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Video Sales & Rentals 28.0% $ 3,622,000,000
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Magazine 7.4% $ 950,000,000
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Cable/PPV (T 13.5% $ 1,745,000,000
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Internet 22.0% $ 2,841,000,000
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Exotic Dance Clubs 15.5% $ 2,000,000,000
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Mobile 0.3% $ 39,000,000
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Novelties 13.3% $ 1,725,000,000
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Total 100% $12,922,000,000
4. NBC's Triple Play: 'Donnellys' To Netflix, Then Online And Finally, TV
by David Goetzl
NBC, which has increasingly offered premiere episodes online before a show's on-air debut, will go one step farther. It's making the launch of new drama "The Black Donnellys" available to Netflix subscribers before being streamed online. The show officially airs this spring.
The deal marks the second time NBC has linked with Netflix to help promote new dramas, having mailed premiere episodes to some 5 million subscribers for the fall launch of two shows: "Kidnapped" was quickly cancelled, while "Studio 60 on the Sunset Strip" is a modest success.
The latest promotion integrates the "Black Donnellys" into the Netflix "system," since users have to first select it to receive it through the mail, just as they do movies and other DVDs.
Netflix subscribers will have exclusive access to the "Donnellys" debut episode until Jan. 15, when it will be available on NBC.com.
The so-called NBC DVD includes the "Donnellys" pilot as well as a sneak peek of another midseason new drama "Raines." Plus, it attempts to buttress freshman hit "Heroes" with a recap of its first 11 episodes.
The NBC DVD will continue to be available to Netflix users through March. "Raines" is also scheduled to become part of the net lineup this spring.
On-air promos on the network will try to drive viewers to the Netflix site for the DVD. Netflix will promote the offering, via a display inside the DVD packages it sends out.
5. NYC Taxis To Show NBC Programming
by Tom Siebert
Come home, Judd Hirsch! All is forgiven!
Starting later this year, taxi cabs all over Manhattan will begin showing NBC television content, through a partnership with Clear Channel Taxi Media.
Some time before the third quarter, Clear Channel Taxi Media will launch NY10, New York's Taxi Entertainment Network--featuring exclusive content from WNBC, NBC News (including MSNBC and CNBC) and NBC Entertainment.
The new channel is part of the Taxi and Limousine Commission's recent announcement to install Passenger Information Monitors in the city's cabs.
"We are always looking for innovative ways to expose our brands to as many people as possible, not only to New Yorkers but to the millions of people who visit New York each year," says Frank Radice, senior vice president, NBC Agency, East Coast. "This is the perfect vehicle--no pun intended--to make that happen."
NY10 will feature a mix of local and national news, weather, sports and entertainment content on LCD screens installed in the backseat of the cabs. In addition to news and information, the screens give passengers the ability to track the route of their trip, as well as pay for their fare by credit or debit card.
6. Showtime Bows Comedy Series
by Erik Sass
Showtime is launching a new comedy platform, "Laugh Out Loud," with monthly comedy specials from a variety of big-name comedians and comediennes including Mo'Nique, Sarah Silverman, Alex Reymundo, and Joe Rogan.
In keeping with Showtime's reputation for airing bawdy, uncensored standup, the shows promise "uncut, unedited" comedy. The lineup, which kicks off Saturday, includes a number of performances by comedians that bank on ethnic identity for laughs.
Among the shows featured in "Laugh Out Loud" will be the world premieres of Mo'Nique's "I Coulda Been Your Cellmate," delivered this Saturday to a live audience of female felons at the Ohio Reformatory For Women. In addition to the standup performance, Mo'Nique mixes and mingles with the inmates.
Also premiering in March is Alex Reymundo's "Hick-Spanic: Live in Albuquerque."
Reymundo's comedy deals with the joys and travails of growing up in a Mexican immigrant family. Similarly, Jewish comic Sarah Silverman delivers "Sarah Silverman: Jesus is Magic" next month.
Known for her abrasive, confrontational style, she takes on a variety of controversial topics, like 9/11 and the Holocaust. Pushing the audience to the edge of its comfort zone, Silverman works in the provocative tradition of Lenny Bruce.
7. MGM To Syndicate 'Reno 911,' 'Chappelle'
by David Goetzl
Two edgy Comedy Central shows will go into syndication this fall with their frequent risqué content tweaked to meet broadcast standards. "Reno 911" and "Chappelle's Show" will be distributed by MGM to stations on a straight barter basis.
MGM will keep three minutes of the ad time per half-hour to sell itself, and give stations four minutes to sell locally.
Much like HBO's "Sex and the City," both Comedy Central shows will undergo similar judicious editing before their syndie debut. The shows will be "conformed for broadcast standards," an MGM representative says.
The comedies are the first two shows to be syndicated by MGM under a new arrangement with New Line Television. The partners are looking to capitalize on what is believed to be a dearth of compelling comedies in the near-term syndication pipeline.
"Reno 911," recently renewed for a fifth season on Comedy Central, could increase its appeal to station executives if a movie adaptation of the show, "Reno 911: Miami"--scheduled to be released next month--performs well.
"Chappelle's Show" ran for two seasons on Comedy Central.
8. Mag Bag: B2B, Trade Mags Changing Hands
by Erik Sass
B2B, Trade Mags Changing Hands
This week saw a flurry of sales and acquisitions, including a number of trade titles. Although the deals were relatively small compared to the recent sale of the Reader's Digest Association for $1.8 billion, they say much about the state of the industry. The big picture: magazines associated with events, expos, trade shows and conferences are hot.
1105 Media, publisher of Redmond magazine, announced its purchase of Fawcette Technical Publications, Inc. which publishes Visual Studio and also produces international conferences, like VS Live!, Web Design World, and Web Builder 2.0. In making the announcement, 1105's CEO, Neal Vitale, drew special attention to the conference business: "Besides adding a strong print and online resource in Visual Studio magazine, this transaction significantly expands our conference and event activities in this marketplace."
In addition, Hanley Wood--publisher of B2B titles and producer of trade shows for the construction-contracting industry--announced its acquisition of Pro AV magazine from Ascend media. Peter Goldstone, president of Hanley Wood Business Media, remarked: "Pro AV expands our portfolio of subcontractor information products." Although the magazine doesn't produce a branded trade show of its own, it fits in well with a number of expos operated by Hanley Wood covering home design.
Indeed, many of the companies acquired in recent deals are not just publishers, but conference and trade show owners, too. In late November, Prism Business Media was purchased by MidOcean Partners and Wasserstein & Co. The Prism deal also includes Penton Media, which Prism is in the process of acquiring. Prism's holdings include 71 magazines, 170 e-newsletters and 17 industry trade shows. Penton produces market-focused magazines, trade shows, conferences and online media.
These deals come on the heels of research showing that trade shows and expos are the most effective category of B2B media, beating out magazines and online operations. Seventy-seven percent of respondents to a study by Harris Interactive said trade shows drove them to find more information about products or services on the Internet. Direct personal contact also appears to be the most effective means of reaching executives. According to Harris, 70% of respondents said interactions with company reps at industry functions caused them to make or recommend a purchase to their company.
There's also some action in the trade publication and special-interest markets.
On Wednesday, IMG announced that it is acquiring Tennis Week and its Web site, tennisweek.com. The purchase has stirred some controversy, as another branch of IMG represents many of the players covered in the magazine, but it makes sense from a business perspective. Although they are mass market events, not B2B expos or trade shows, there is still a synergy between IMG's event ownership and management business and the in-depth coverage provided by the magazine.
Finally, Time Inc. announced that it sold Progressive Farmer--a 120-year-old publication--to DTN Corp. The magazine is one of a raft of special interest mags the company put up for sale in September 2006. But this isn't quite the good news it might seem to be. The sale of the title--the first of 18 after almost four months--underscores the lukewarm demand that greeted Time Inc.'s announcement. Also for sale are much more recognizable titles including Popular Science, Field & Stream, Outdoor Life, and Parenting. So far, none has attracted a buyer, although private-equity investors have expressed interest.
Wendy's and National Geographic Kids Team Up
National Geographic Kids is partnering with Wendy's to promote the magazine's content, including features on undersea adventures, bats, safaris and ancient Egypt through miniature magazines and toys. As part of this program, Wendy's Kids Meals will come with one of five unique toys and mini-magazines, as well as an offer for a subscription, during late January and February. Wendy's will also get one ad page in the February 2007 issue.
Washington Post Gets Life
In a pairing of a leading newspaper and renowned revived magazine, the Washington Post will begin distributing Time Inc.'s Life magazine on Jan. 11th. While it clearly enjoys a strong brand identity, Life has struggled financially since its reintroduction as a newspaper supplement in October 2004. The deal with the Post gives it a leg up, raising circulation from about 12 to 13 million.
XM Gets More
More magazine is launching an hour-long weekly radio talk show, "More Time," on XM, set to premiere Jan. 16 on its "Take Five" channel. The radio show will explore the issues covered by the magazine, including health, fashion, beauty, travel and entertainment topics of interest to women 40+. The show will be hosted by Katherine Lanpher, author of "Leap Days: Chronicle of a Midlife Move" and previously the co-host of Air America's "Al Franken Show."
Radio One Gets Giant
Giant, a bimonthly men's magazine focused on popular culture and consumer goods, has been purchased by Radio One for $275,000. Radio One said it bought the magazine to expand its presence in print and also plans to expand the magazine's online operation. Smokey Fontaine will remain as Giant's CEO and editor in chief.
Ann Shoket Named EIC of Seventeen
Hearst Magazines has named Ann Shoket, previously the executive editor of CosmoGirl, editor-in-chief of Seventeen magazine. Seventeen's previous high-profile EIC, Atoosa Rubenstein, left the magazine late last year to start her own consulting business.
Commentary
9. 2 Dead Presidents And Operation Mockingbird
by Tom Siebert
Watching the mainstream and online media begin to "confuse" Democratic presidential contender Barack Obama with Al Qaeda terrorist scum Osama bin Laden reminded me of Operation Mockingbird, the CIA's ultra top-secret project.
Operation Mockingbird came to light in the U.S. Senate's Church Committee investigation, led by Sen. Frank Church (D-Idaho) in 1975, during the Gerald Ford Administration. It was launched following Watergate, which not only revealed that Richard Nixon was a paranoid borderline fascist, but that the CIA and FBI were full of rogue agents doing lots of illegal things.
One of those illegal things was a successful CIA effort to influence domestic and foreign media called Operation Mockingbird. Begun in 1948, it recruited top publishers and reporters throughout the media, including Washington Post Publisher Philip Graham, managing editor Ben Bradlee, The New York Times' publishing patriarch Arthur Hays Sulzberger and CBS CEO William Paley. These are just the biggest names; there are many, many more. Do a Google search and some names will surprise (or perhaps sicken) you.
Understandably, there has not been a lot of coverage--past or present--about Operation Mockingbird. The journalists who would be writing about it would be exposing and embarrassing the very news organizations they work for. Some of the best investigative reporting on Operation Mockingbird was done by Carl Bernstein, the other half of the Washington Post's Watergate team, when he left the paper in an October 1977 issue of Rolling Stone.
The Time-Life empire got a lot of play from Operation Mockingbird, and I thought of it while reading one of my Christmas presents, the well-balanced investigative tome "The JFK Assassination Debates," by Michael Kurtz.
I'd forgotten that for a long time, the now notorious Zapruder film, which shows Kennedy's murder in excruciating detail--and all but destroys the notion of a lone gunman--was kept from public viewing. The exclusive rights to the short snuff film were purchased by Time-Life magazine. The public was only allowed to see stills from the film until it was subpoenaed by attorney Jim Garrison in 1969 for his conspiracy trial against Clay Shaw, charged with participating in the JFK assassination.
The Zapruder film was the close-to-concrete proof that the results of the Warren Commission, which investigated the JFK murder, was built around a central lie: the so-called "Magic Bullet." The theory: one bullet caused all Kennedy's wounds but the head wound, as well as all the wounds on Texas Governor John Connelly.
How do we know the Warren Commission lied?
Commission member Gerald Ford said so in an Associated Press story from 1993. He didn't really want to, of course, but the Assassination Review Board--which reopened the JFK assassination investigation after the Church Committee's report--discovered handwritten notes from Ford, which revealed that he changed the phrasing and omitted several key words from the Warren Commission's original draft that altered the facts about where the "Magic Bullet" entered Kennedy's body, making sure it supported the lone gunman theory.
Is Operation Mockingbird back in business? Beats me. If it were, and even if some members of the media knew about it, perhaps they are being kept quiet because it might affect matters of national security. I do find it interesting that the nonprofit Center for Media and Democracy recently removed all its material about the project. The center has not returned my phone call or email asking about that development.
One final thing: Here's a great, on the record quote from William Colby, former director of the CIA: "The Central Intelligence Agency owns everyone of any significance in the major media."
Colby--you probably don't remember--was replaced as director of the CIA by the first president Bush. He died in a freak boating accident in 1996. His body, sans lifejacket, was found 20 yards from his canoe, more than a week after he was reported missing, and after the area where he was finally found had been thoroughly searched several times.
One other thing: The Church Committee revealed a ton of other information that few people remember: JFK's attempts to use the Mafia to kill Castro, for example. It also mentions one of the other CIA projects, Operation Chaos.
Postscript
The Christmas and holiday season is a great time for politicians, if they've got something to hide. Almost everyone else is so busy trying to focus on friends, family and the pursuit of personal happiness that if you quietly release bad or embarrassing information, there's a decent chance no one is going to notice. Earlier this week, MediaPost reported that FCC Chairman Kevin Martin quietly released 88 commission studies about media consolidation the Friday before New Year's weekend, including a couple that were squelched because they didn't toe the GOP party line. Yesterday, the New York Daily News reported that President Bush added a signing statement to a postal reform bill he signed on Dec. 20, which now allows him to open any American's mail. That claim immediately contradicted the bill he had just signed, effectively making it meaningless.
News Briefs
10. Google Raids NBC Broadband Honcho
Continuing to ramp up its video hosting and syndication business, Google has poached Michael Steib, NBC Universal's general manager of strategic ventures. Led by Steib's strategic ventures unit, NBC Universal in September created the National Broadband Company, or NBBC, to distribute video programming to various Internet sites in direct competition with Google. The Google spokesman said no official title has been given to Steib yet, but that he will lead a new ad sales team under the direction of Tim Armstrong, Google's advertising sales head. Google's ambitions to compete in the burgeoning video space were made clear late last year when it acquired video-sharing startup YouTube for $1.65 billion.
11. Comcast Launches Starfish Health TV
Comcast and Starfish Health Partners have just launched Starfish Health TV, a new weekly show that takes a holistic approach to mental and physical well-being. Each episode is devoted to a single healthcare issue. Starfish Health TV is available on Comcast's On Demand service.
12. Report: Time Inc. Weighing Cuts
Time Inc. is weighing a plan to cut as many as 150 jobs, many in its editorial operations, reports the New York Post. The newspaper said flagship Time magazine could be especially hard hit by the cuts, which would come as a result of study by management consulting firm McKinsey & Co.
13. Dorito's Narrows Consumer-Generated Super Bowl Spot To Five
Chip marketer Frito-Lay Friday announced five finalists in its Doritos consumer-generated ad contest, the winner of which will air on Super Bowl XLI. The finalist campaigns can be viewed at: www.crashthesuperbowl.com .
14. Times Co. Sets Deal To Sell Broadcast Operations
The New York Times Co. Thursday said it finalized a deal to sell its broadcast operations, including affiliates of ABC, CBS and NBC, to private equity firm Oak Hill Capital Partners for $575 million. The sale is part of a plan to concentrate the Times Co. on print and digital publishing markets.
15. Active Raids MediaCom/Grey Execs, Completes Reorg
Barter media giant Active International Thursday said it added two executives - both from Grey/MediaCom - as part of a reorganization of its senior management team. Susan Jones joins as senior vice president-corporate development/branding from to executive vice president and buying optimization officer at MediaCom. Debra Frohlinger joins as senior vice president of corporate development-strategic planning and research from senior vice president-director of planning at Grey.
16. USA: No. 1 Basic Cable Net In 2006
USA finished 2006 as the top network in basic cable prime in all key demos, its best performance since 2000. It ended the year with an average of 2.0 million households, 0.5 million in 18-34, 1.2 million in 18-49, 1.2 million in 25-54, and 2.6 million total viewers. Original series "Monk," "The 4400" and "The Dead Zone" were big draws for TV viewers. The net saw a 12% household delivery, year-over-year gain across the board.
17. Bellach Joins Jenny Craig As Branding/Advertising Head
Steve Bellach has joined Jenny Craig as the director of branding and advertising. He is in charge of creating and executing the company's broadcast and print ad campaigns as well as brand strategy. Bellach, who has a 20-year marketing background, was most recently Chief Marketing Officer for Proflowers, a direct-from-grower online florist.
18. Correction: New Marketing Service Created By Ocean Drive Media Group
An article published in MediaDailyNews on Wednesday, January 3rd, said a new strategic marketing service had been established by the publisher of OceanDrive Magazine, identified as SoBe News. In fact, the company is called Ocean Drive Media Group.
Friday, Jan 05, 2007
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