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RSSA drill-down to examine demographics, advertising, advertisers, ad sizes, types and delivery for online health, fitness and nutrition.
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Top 10 Online Health, Fitness and Nutrition Destinations Week ending January 1, 2006 US, Home and Work |
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Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
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WebMD |
2,598 |
2.04 |
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MSN Health |
1,227 |
0.96 |
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Weight Watchers |
1,158 |
0.91 |
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Yahoo! Health |
1,098 |
0.86 |
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About Health and Fitness |
1,034 |
0.81 |
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Medco |
886 |
0.7 |
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Walgreens |
783 |
0.61 |
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AOL Health |
782 |
0.61 |
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drugstore.com |
742 |
0.58 |
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eDiets |
665 |
0.52 |
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Source: Nielsen//NetRatings NetView |
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Demographic Data for Health, Fitness and Nutrition Category Month of November 2005 US, Home and Work |
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Category |
Target |
Unique Audience (000) |
Audience Comp (%) |
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Total |
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57,236 |
100 |
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Male |
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24,644 |
43.06 |
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Female |
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32,592 |
56.94 |
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Persons - Age |
2 - 11 |
868 |
1.52 |
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12 - 17 |
3,268 |
5.71 |
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18 - 24 |
2,492 |
4.35 |
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25 - 34 |
9,169 |
16.02 |
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35 - 49 |
20,988 |
36.67 |
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45+ |
28,281 |
49.41 |
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55+ |
13,787 |
24.09 |
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65+ |
4,889 |
8.54 |
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HH Income |
$ 0 - 24999 |
3,462 |
6.05 |
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$ 25000 - 49999 |
12,610 |
22.03 |
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$ 50000 - 74999 |
14,956 |
26.13 |
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$ 75000 - 99999 |
10,391 |
18.15 |
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$ 100000 - 149999 |
9,677 |
16.91 |
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$ 150000+ |
5,228 |
9.13 |
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No Response |
912 |
1.59 |
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Source: Nielsen//NetRatings NetView |
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Data on the Health Industry Week ending January 1, 2006 US, Home and Work
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Top 20 Advertisers |
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Company |
Impressions (000) |
Share of Impressions |
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Weight Watchers International, Inc. |
169,731 |
20.6% |
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Pfizer, Inc. |
167,447 |
20.3% |
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GlaxoSmithKline |
113,306 |
13.7% |
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Novartis AG |
35,862 |
4.3% |
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The Procter & Gamble Company |
26,878 |
3.3% |
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eDiets.com, Inc. |
25,525 |
3.1% |
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St. Jude Children's Research Hospital |
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Waterfront Media, Inc. |
16,668 |
2.0% |
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Amgen Inc. |
16,614 |
2.0% |
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Sanofi-Synthelabo |
16,365 |
2.0% |
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Swedish Covenant Hospital |
13,723 |
1.7% |
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Johnson & Johnson |
12,234 |
1.5% |
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Merck & Co., Inc. |
11,939 |
1.4% |
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Bayer Corporation |
10,356 |
1.3% |
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AstraZeneca Pharmaceuticals LP |
9,094 |
1.1% |
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Sepracor, Inc. |
8,569 |
1.0% |
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BlueCross BlueShield of Florida |
8,491 |
1.0% |
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Smell and Taste Treatment and Research Foundation |
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Medical Hair Restoration |
7,146 |
0.9% |
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The Sonoma Diet |
6,685 |
0.8% |
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Total |
824,914 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Top Ad Sizes |
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Dimensions |
Impressions (000) |
Share of all Impressions |
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Leaderboard |
(728x90) |
397,572 |
48.2% |
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Wide Skyscraper |
(160x600) |
108,782 |
13.2% |
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Medium Rectangle |
(300x250) |
88,498 |
10.7% |
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Skyscraper |
(180x150) |
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|
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Full Banner |
(468x60) |
46,650 |
5.7% |
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Non-Standard Dimension |
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Half Banner |
(234x60) |
22,764 |
2.8% |
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Rectangle |
(180x150) |
14,909 |
1.8% |
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Button #1 |
(120x90) |
13,370 |
1.6% |
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Button #2 |
(120x60) |
11,791 |
1.4% |
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Vertical Banner |
(120x240) |
10,133 |
1.2% |
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Unspecified |
|
5,788 |
0.7% |
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Square Button |
(125x125) |
4,555 |
0.6% |
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Large Rectangle |
(336x280) |
3,700 |
0.4% |
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Micro Bar |
(88x31) |
2,634 |
0.3% |
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Square |
(250x250) |
1,586 |
0.2% |
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Vertical Rectangle |
(240x400) |
473 |
0.1% |
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Total |
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824,894 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Ad Delivery Types |
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Ad Delivery |
Impressions (000) |
Share of all Impressions |
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Inline |
817,466 |
99.1% |
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Pop-Under |
4,686 |
0.6% |
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Pop-Up |
2,144 |
0.3% |
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Interstitial |
395 |
0.0% |
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Floating/Overlay |
204 |
0.0% |
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Total |
824,895 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
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