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RSS"The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing," states the report, which was based on a recent telephone survey of 2,200 adults.
Online video was most popular with young users, with 31% of those between 18 and 29 saying they view clips on a typical day. For people between 30 and 49, that proportion was 18%, while just 12% of 50-64s and 10% of senior citizens watched Web video on an average day.
What are they watching? News clips topped the list, with 37% of respondents saying they had seen such content, followed by comedy at 31%. Movies and TV shows came in No. 3, at 16%.
The report also confirmed that Web video often spreads virally, with 57% of respondents saying they had shared links to clips.
How do people really feel about much-touted user-created clips? Overall, the reaction is lukewarm: Most users, 62%, said they prefer professional content, while just 19% said they like those made by consumers. But when researchers just looked at men ages 18-29, those numbers didn't hold. Less than half of the young men interviewed, 43%, said they prefer professional video online, while 34% said they prefer clips created by users, and 19% said they like both.
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I believe in the history of consumer electronic buying habits from experiencing when the first calculators came on the market and all the way up to todays fastest, smartest, wireless home computing data systems. History shows that when the pricing drops, then more consumers can afford to invest in personal technology.
There was a time when home computers started showing up in suburbia one house at a time...
Even my own baby-boomer Mother is ready to finally upgrade to cable or DSL and she is watching for the best deal on a new user friendly system with one of those nice, larger screens that show off a beautiful picture. She'll be able to watch videos online soon, too!
It won't be long before every American is watching everything on video online. The Video TV shows are already moving into place in cyberland, quickly.
It will be interesting to see the results from the same polls taken by online video watchers, and how the numbers will change even in just five years from now.