That's one indicator from a survey of MediaPost members conducted this month by InsightExpress. While the survey is only directional in nature, a full 70% of the 59 respondents said their fourth-quarter online budget is up over the same period in 2006. Of this group, 29% increased their budgets for the period from 11-20%.

In addition, 59% increased their online budgets from Q2 to Q3. Meanwhile, 34% of respondents say they intend to increase their online advertising spending in 2008 as a result of the economic climate, while 7% will decrease it.

That finding is consistent with remarks made last week by eTrade CMO Nick Utton, who said that he's reallocating his marketing budget, but more is going into online channels.

In addition, both TNS Media Intelligence and Nielsen Monitor-Plus have tracked double-digit gains in online advertising in the face of an overall decline in traditional media spending.

In other findings:

The new video format on YouTube will cause 22% to spend more in the channel.

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