Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Yahoo Plans To Lay Off 1,000 Workers; Earnings Beat Analysts' Projections
by Mark Walsh, Wednesday, January 30, 2008, 8:00 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Web Sites, Online, Earnings

MOST READ

Confirming widespread speculation of impending layoffs, Yahoo said Tuesday it plans to cut 1,000 workers, or 7% of its workforce, in an effort to offset financial woes.

The Internet giant disclosed the upcoming reductions during a fourth-quarter conference call in which it reported profits were down 23% from the year-earlier period. Yahoo executives didn't specify which of the company's divisions would incur the cutbacks, but said that a targeted "jobs realignment" would start by mid-February.

"This is a necessary next step in our transformation," Yahoo Chief Executive Jerry Yang said during the conference call. Analysts had estimated layoffs ranging from 700 to 2,500 in the days leading up to the earnings call.

Yahoo reported a fourth-quarter profit of $205.7 million, or 15 cents a share--down from $268.7 million, or 19 cents a share, a year ago. Revenue rose 14% to $1.4 billion, excluding traffic acquisition costs (payments to advertising partners), slightly below analysts' estimates of $1.41 billion.

Still, Yahoo beat analysts' projected earnings of 11 cents per share.

Yahoo has been under intense pressure from Wall Street to shake up its business in the face of a losing battle with Google over search and increasing competition from social networking sites such as Facebook and MySpace. After replacing Terry Semel as CEO last summer, co-founder Jerry Yang outlined a three-prong strategy in October to make Yahoo the start page for most Internet users, a "must buy" for advertisers, and creating industry-leading platforms.

Sounding an upbeat note, Yang said Tuesday that Yahoo was making good progress on those goals. "Our efforts to build a large-scale, premiere display advertising network and improve search monetization are beginning to pay off," he said. In particular, he pointed to 20% year-over-year growth in its display advertising during the quarter and a 30% increase in search revenue. The latter follows the rollout of its new Panama search platform during 2007.

Regardless, Yahoo continues to lose ground to Google. Yahoo's share of search spending dropped by 25% during the fourth quarter from the year-earlier period, falling from 24.1% to 17.9% of total search dollars, according to data released Tuesday by search engine marketing firm Efficient Frontier.

Google, meanwhile, increased its stranglehold on search, going from a 70.5% to a 76.6% share. The company captured nearly all of the search spending growth in the fourth quarter of 2007, compared to the year-earlier quarter. Some analysts have suggested that Yahoo give up on competing with Google on search altogether, outsourcing that function to its key rival instead.

Yahoo on Tuesday also announced an expanded partnership with AT&T spanning broadband Internet access and mobile phones. Under the deal, Yahoo would power a new AT&T Web portal and provide search and display for AT&T subscribers on mobile devices and PCs.

Yahoo began restructuring its carrier agreements last year from fee-based deals to revenue-sharing arrangements. While Yang said the new agreements would drive long-term growth, the switch to ad-sharing deals is expected to cost Yahoo $150 million to $200 million in 2008.

Assuming oversight of the company's engineering challenges will be Aristotle Balogh, named Tuesday as Yahoo's new chief technology officer. Balogh, formerly CTO for Verisign, will manage all of the company's technology operations and report directly to Yang.

Looking ahead to 2008, the Yahoo CEO acknowledged that while the company "continues to face headwinds this year," he believes the company will return to double-digit cash flow growth by 2009. Yahoo had an increase in free cash flow of 6% from 2006 to 2007.

Yahoo expects revenue this year to be $5.35 billion to $5.95 billion, with growth estimated in the mid-teens. Operating cash flow is projected at $1.72 billion to about $2 billion.

Yang and other Yahoo executives declined to predict how the broader economy and recession fears might impact the company's business in 2008. "We're not in the business of prognosticating the economy," said Yang. "What we are seeing so far is an online ad market that continues to grow."

However, Yahoo President Sue Decker allowed that the company had seen "pockets of weakness" during the fourth quarter in advertising categories such as financial services, travel and retail. Analysts have speculated that Yahoo could be hit disproportionately hard by a downturn in such sectors because of its heavy reliance on display advertising. But Decker said the company was encouraged by revenue growth in other areas such as search to help offset any potential slowdown in display advertising.

The company also said that better integrating display and search advertising on Yahoo was a key priority for 2008.

Both Yang and Decker reiterated ongoing efforts to bolster key start pages within Yahoo and scrap non-performing properties such as Yahoo 360, Brand Universes, Yahoo Photos, and Yahoo Direct.

By contrast, the properties it is concentrating most heavily on improving are the home page, search, MyYahoo, Yahoo Mail, and mobile. These properties in turn help drive traffic to its news, finance and sports start pages. The company's goal is to increase traffic to its key pages by 15% each year.

Decker said Yahoo's page views continued to grow at double-digit rates in the fourth quarter. She also noted that the company plans to use visits rather than page views or unique users as its "most critical" metric.

Yahoo's stock closed Tuesday at $20.81, down almost 40% from its 52-week high of $34.08. In after hours trading, the stock had fallen another 10% to $18.72.

2 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com