by Karl Greenberg

[Automotive] Automakers need to invest in their parts and services sectors. Sixty percent of dealership sales involve new vehicles, but 60% of profit is parts and services. "They are losing Web traffic to retailers partly because they aren't investing in search referral." ...Read the whole story >>

by Nina Lentini

[Food/Beverages] Queen Elizabeth II will leave the Kentucky Derby with whiskey blended from the original Canadian blend created as a gift to her parents nearly 70 years ago. Not to be outdone, Louisville-based Papa John's CEO, himself a Brit, is giving the royal family pizza for life. ...Read the whole story >>

by Emily Burg

[Food] The campaign will extend the interactive component of real stories and recipes through partnerships with Yahoo's food page and with Wal-Mart. Recipes will appear on http://food.yahoo.com, and representatives will be in aisles of Wal-Mart stores to collect and trade recipes with shoppers. ...Read the whole story >>

by Nina Lentini

[Food] The campaign is part of an overall strategy aimed at leveraging the pet/pet parent relationship in 15-second TV spots to drive awareness of PetSmart's bi-monthly national promotions. Each ad uses a relevant pet parenthood insight to introduce the respective promotional offer. ...Read the whole story >>

by Karlene Lukovitz

[Beauty] Lauder executives said that once the turbulence in the retail marketplace has settled and distribution dates are normalized, it will be clearer whether the performance of Estee Lauder and Clinique reflects the distribution channel challenges or some weakness in the brands. ...Read the whole story >>

by Nina Lentini

[Beverages] "That's where our target consumers [ages 22 to 35] spend their time," says the brand director. "The Web is a more interesting and efficient way of getting our message across. The quirky style [of the ads] suits the Web, suits the kind of people who use the Web more. TV is so difficult and so disbursed." ...Read the whole story >>

by Karl Greenberg

[Hotels] The contest will center on Times Square, with winners' photos displayed on the tron board there as well as on an electronic rotating billboard as part of an ad campaign during the month of September. ...Read the whole story >>

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