Results for September 2001
- Just an Online Minute... Try the Truth!
- This morning, I received an email titled "Don't miss the ad revolution!" Good beginning, right? Unfortunately, the next sentence started out with "While broadcast dies..."
The email went on to pitch a streaming something-or-other that produces the "highest response rates ever recorded online," but I confess I had no interest in reading the rest of it.
"While broadcast dies?" Were these three irresponsible words supposed to get my attention? Mission accomplished. I am now seriously thinking of instituting a weekly award for 'most ludicrous pitch.'
In my humble opinion, broadcast is as far away from dying as this streaming company ...» 0 Comments
- Just an Online Minute... Proceed with Caution
- A new national poll of Americans shows that companies should be careful about the way they support relief efforts surrounding the recent terrorist tragedies and how they talk about their support.
The poll's findings come at a time when an increasing number of companies are raising money from employees and customers and placing informational advertising about the issue. While the vast majority of Americans say they want companies to provide some level of support, certain activities are more welcome than others.
According to Boston-based Cone, a firm that provides strategic philanthropy consulting for companies worldwide, most Americans (74%) ...» 0 Comments
- Just an Online Minute... Drive Out of It!
- Jupiter Media Metrix thinks automotive companies might be able to chauffer all of us out of this recession thing we're in. JMM today predicted that online commerce will account for 36% of all U.S. business-to-business spending by 2006.
According to a new Jupiter Research b-to-b commerce report, "B-to-B Spending 2006: Awaiting The Spending Inflection," b- to-b commerce will total $5.4 trillion in 2006, despite its current sluggish growth.
Jupiter analysts have found that the automotive industry has taken advantage of evolving Internet technologies during the economic slowdown and is in position to lead the rebound in b-to-b spending ...» 0 Comments
- Just an Online Minute... TV Ads Online
- Even though the general mood of the online ad media industry is far from jovial these days, companies are refusing to give up on their dreams.
Take Amicada, for example. The company, which delivers Interactive Television on Computers both online and offline via the Internet, today announced a partnership with online entertainment network eUniverse.
Under the agreement, eUniverse, which is consistently ranked as a weekly Top-10 property by Nielsen//NetRatings, will distribute full-screen, full-motion TV-quality content and advertising through the eUniverse network.
According to company officials, the agreement represents a milestone in Internet video delivery, especially advertising, as eUniverse goes well ...» 0 Comments
- Just an Online Minute... Better than Expected
- I'd say it's about time for some good news, wouldn't you? Internet advertising in the United States totaled $3.76 billion for the first two quarters of 2001, with Q1 accounting for $1.893 billion and Q2 coming in at $1.868 billion, according to the Interactive Advertising Bureau's (IAB) Internet Ad Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers.
Yes, the numbers reflect a decline in the overall advertising market during the first half of the year due to the softening economy. But the good news is that online ad revenues declined 7.8%, from the same ...» 0 Comments
- Just an Online Minute... Half Empty or Half Full?
- I get a lot of press releases every day. Since most of them are advertising related, they eventually find their way to publication somewhere on MediaPost. Most are interesting, many are not and some are just so infuriating I can't resist a rant.
Take this morning for example. As if we need any more bad news being broadcast over the news wires, The Conference Board, which calls itself a "global business research organization," released the results of their latest poll under the title of "Nearly Half of American Consumers Say Sept. 11 Attacks Will Speed the U.S. Into Recession." ...» 0 Comments
- Just an Online Minute... CPM, CPC or CAPP?
- As if the online advertising industry wasn't enough of an alphabet soup, here's one more acronym for you to remember (or quickly forget): "CAPP"
Global Network Inc., an application service provider currently servicing national newspaper advertisers online, today announced the introduction of CAPP (Client Alternative Pricing Plan) - a program that gives national newspaper advertisers the choice of buying online ad media based upon CPM, click throughs, lead generation rates, or actual sales conversion.
According to the announcement, the solution is designed to address the challenges that have existed in online advertising for major national advertisers and publishers ...» 0 Comments
- Just an Online Minute... Inflated Traffic
- It's no secret that activity from Web crawlers, robots, and spiders inflates website traffic figures. And because Web crawler activity is difficult to distinguish from human activity recorded on Web server log files, Web operators and advertisers don't often get accurate site traffic data from log file reports, which results in lots of wasted time and advertising dollars.
According to website auditor ABC Interactive, an average of 7% of page requests on every website are from robots and the figure can range higher than 30% depending on the site.
WebSideStory, the company that specializes in website visitor behavior ...» 0 Comments
- Just an Online Minute... Streaming News
- It looks like online news sites were so infuriatingly slow last week, that many people gave up trying and turned to online radio stations instead. That's according to MeasureCast, which found that some online radio stations saw the total time spent listening (TTSL) to their online stations jump as much as 8,900%.
MeasureCast, which supplies Internet radio broadcasters with next-day audience size and demographics reports, reported today that AM News/Talk stations measured by MeasureCast saw dramatic increases in audience size and total number of hours streamed on Tuesday, Sept. 11 - the day terrorists attacked the U.S. - compared ...» 0 Comments
- Just an Online Minute... Primary Sources
- While in the grand scheme of things it hardly matters which medium was the primary source for news or outreach for most Americans on 9-11, the latest report from the Pew Internet and American Life Project confirmed that the Internet was not it. It was television. Some 81% of all Americans say they got most of their information from TV compared to just 3% who went online.
And while instant messenger was heaven-sent to some, most people still reached for the telephone first. Pew says that on Tuesday, 51% of American adults called family members and 40% called friends ...» 0 Comments