A few interesting things to report on today. First off, Nielsen//NetRatings yesterday announced they’ll be tracking the entire Digital Media Universe starting in Q4, providing the industry with “the most comprehensive view of Web and digital media usage.”
DoubleClick Inc. has been busy researching all kinds of things in the last few months, and yesterday released a second study in as many days, this one highlighting the fact that online advertising is the most cost-effective advertising medium for driving incremental sales.
Here’s a shocker: DoubleClick Inc. yesterday announced results of its second quarter Email Marketing Trend Report, which indicates that marketers “need to continue to effectively target offers and carefully clean their lists to maintain performance.”
I have bad news. Jupiter Research yesterday released a report predicting that consumers will receive unwanted email with increasing frequency in the coming years and that by 2007 the average email consumer will be exposed to more than 3,900 spam messages annually.
The lines between television and Internet media continue to blur, according to comScore Media Metrix, which yesterday reported that 48% of Internet users regularly watch television and have a television and PC in the same room.