As Kate Kaye reports in today's MediaDailyNews, phishing attacks are on the rise. Phishing, or Internet fraud designed to lure personal information from unsuspecting consumers, comes on like spam. Sent in bulk, phish mail asks consumers to update personal data like credit card numbers and the like. Coupled with spam, phishing socks a double-whammy and presents yet another problem for legitimate marketers and publishers trying to grow their businesses on the Web.» 0 Comments
Why do spammers spam? What is the psychology of spamming? Is the prime motivator always money? No one responded to my queries last week, so I am still left with the questions. If you have some ideas, send 'em over. My inquiring mind wants to know.» 0 Comments
Just when you thought search marketing was grabbing all the attention, providers of behavioral-targeting services appear to be gaining more traction.» 0 Comments
Watch out spammers. Today's news that America Online, Microsoft, EarthLink, and Yahoo! have teamed up by filing a combined six lawsuits against hundreds of alleged spammers is a landmark industry collaboration. The big four filed the lawsuits in federal courts in four states, charging defendants with distributing millions of bulk email messages to the portals' customers.» 0 Comments
Yahoo!'s debut of a paid inclusion program last week wasn't all that surprising. But neither is the backlash on its decision not to specify the difference between paid placements and other content. Yahoo! advertisers that participate in the paid inclusion program will have their listings mixed in with other search results. In order to find out whether search listings have been paid for by advertisers, web surfers must click on a special button to access Yahoo!'s explanation.» 0 Comments
Bob Vila, who's made millions hawking home improvement tips to the masses, could be in a heap 'o trouble. Vila's website (BobVila.com) has come under scrutiny for alleged violations of the federal Can-Spam law which went into effect earlier this year.» 0 Comments
Search, search, and more search. One can never have enough information and data about search. After all, search is setting the market on fire, right?» 0 Comments
