• Just An Online Minute... Behavioral Marketing You Can Idolize
    A lot of people know Claria Corp. as a leading practitioner of online behavioral marketing, but apparently the company is also a pretty good at judging consumer behavior offline. In fact, the Claria folks actually knew American TV viewers would choose Fantasia Barrino over Diana DeGarmo to become Fox's latest "American Idol."
  • Just An Online Minute... Food For Thought
    San Francisco-The Ad:Tech show here may have wound down yesterday, but it's not over by a long stretch.
  • Just An Online Minute... Ad:Tech Finish Line
    San Francisco--Tchotchke watch. The Ad:Tech show floor is littered with them--tchotchkes. They're back, and better than ever. My personal favorite: A handheld, portable mini fan from BlowSearch. This battery-powered baby works beautifully and sports a string so you can wear it around your neck. A good thing for those dank, humid summer days in New York.
  • Just An Online Minute... The New 'Social Web'
    San Francisco-The city by the bay is often dubbed "fog city," but there was nothing foggy about the energy here at the Ad:Tech show, except maybe the brains of show attendees who had plenty of parties to choose from last night. There were at least four cocktail receptions and three larger parties-and those are only the ones I knew about ... The crowds were fairly raucous but the daytime energy was fairly serious and that's a good thing. The days of irrational exuberance here in San Francisco are gone for good, we hope.
  • Just An Online Minute... Ad:Tech San Francisco, An Upbeat Start
    SAN FRANCISCO - Ad:Tech attendees here woke up to some good news. Online ad revenue has set a new record, as first quarter sales hit $2.3 billion, jumping 38.9 percent over the same period in 2003, according to today's Internet Advertising Revenue Report issued by the Interactive Advertising Bureau and PricewaterhouseCoopers.
  • Just An Online Minute... Blogging Hits the Big Time
    If we needed any more evidence that blogging has arrived, then we have it today: It has arrived at The Gates of Redmond, Wash.
  • Just An Online Minute... Upfront Frenzy
    When will the Web begin to take dollars from broadcast media? That's the $64 million question fluttering around the margins of this week's broadcast network upfronts. The splashy, self-congratulatory celebrations have dominated the week's advertising and marketing news.
  • Just An Online Minute... Yahoo! Spearheads Anti-Spam Standard
    Yahoo! has released an email standard to prevent spammers from embedding unwanted messages in legitimate email addresses. Yahoo! has had the proposed standard, called DomainKeys, for a while, but it's now hoping to drive widespread acceptance. If that happens, it could help legitimate email marketers separate themselves from spam.
  • Just An Online Minute... Cloaking Disclosures
    A doctoral candidate at Harvard is creating a furor for WhenU, and by extension, the adware business. Or, is it merely a tempest in a teapot?
  • Just An Online Minute... Searching For Buddy Icons
    All I wanted was a buddy icon. Instead, I got caught in a seemingly endless loop of chaos and pop-up windows.
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