A lot of people know Claria Corp. as a leading practitioner of online behavioral marketing, but apparently the company is also a pretty good at judging consumer behavior offline. In fact, the Claria folks actually knew American TV viewers would choose Fantasia Barrino over Diana DeGarmo to become Fox's latest "American Idol."» 0 Comments
San Francisco--Tchotchke watch. The Ad:Tech show floor is littered with them--tchotchkes. They're back, and better than ever. My personal favorite: A handheld, portable mini fan from BlowSearch. This battery-powered baby works beautifully and sports a string so you can wear it around your neck. A good thing for those dank, humid summer days in New York.» 0 Comments
San Francisco-The city by the bay is often dubbed "fog city," but there was nothing foggy about the energy here at the Ad:Tech show, except maybe the brains of show attendees who had plenty of parties to choose from last night. There were at least four cocktail receptions and three larger parties-and those are only the ones I knew about ... The crowds were fairly raucous but the daytime energy was fairly serious and that's a good thing. The days of irrational exuberance here in San Francisco are gone for good, we hope.» 0 Comments
SAN FRANCISCO - Ad:Tech attendees here woke up to some good news. Online ad revenue has set a new record, as first quarter sales hit $2.3 billion, jumping 38.9 percent over the same period in 2003, according to today's Internet Advertising Revenue Report issued by the Interactive Advertising Bureau and PricewaterhouseCoopers.» 0 Comments
When will the Web begin to take dollars from broadcast media? That's the $64 million question fluttering around the margins of this week's broadcast network upfronts. The splashy, self-congratulatory celebrations have dominated the week's advertising and marketing news.» 0 Comments
Yahoo! has released an email standard to prevent spammers from embedding unwanted messages in legitimate email addresses. Yahoo! has had the proposed standard, called DomainKeys, for a while, but it's now hoping to drive widespread acceptance. If that happens, it could help legitimate email marketers separate themselves from spam.» 0 Comments
A doctoral candidate at Harvard is creating a furor for WhenU, and by extension, the adware business. Or, is it merely a tempest in a teapot?» 0 Comments
