It can't be attributed to botox or collagen injections, but Yahoo! has undergone a minor makeover. Just a few nips and tucks, or you could call them tweaks.
And, another company will enter the music download business. UK-based Virgin Group will launch VirginDigital.com, making more than one million tracks available for download for 99 cents each directly from its Virgin Digital Megastore.
Well, it had to happen sooner or later. In case you haven't heard, the world's biggest online auctioneer eBay plans to enter the online music market with PassAlong Networks. Music tracks will be sold on the eBay and the PassAlong Web sites. Consumers will be able to use eBay's PayPal service to pay for purchasing music on PassAlong.
Well, Advertising Week in New York City isn't quite finished, but we at MediaPost came to a finish line of sorts last night, as our jam-packed week of events culminated in a celebration of creative media at our first annual Creative Media Awards (CMAs).
In case you needed more intelligence on just how improved the online ad revenue picture is, you ought to have collected it this week.
Geoff Ramsey, the CEO of eMarketer, the aggregator of all sorts of data on the online universe, is calling for an industry standard to benchmark online ad revenues.
Day one of the Interactive Advertising World Conference and Expo and the event looks like it's off to a roaring start. I'm impressed with how many people are here; the Hudson Theater was overflowing with people and the upstairs balcony was full. People seem to be networking like crazy when they aren't listening to the panel discussions. The Interactive Advertising Bureau says it has at least 2,100 people registered for the exhibit hall and the conference at IAW. Hey, that's a lot of people!
Today Tyson Foods, the chicken and TV dinner people, announced a cross-promotional integrated marketing deal with Viacom. The deal, engineered by Tyson's media agency Havas' MPG, will focus on the theme of the company's ad campaign - "Powered by Tyson," created by MPG sibling Arnold Worldwide.
We all know that consumers are booking most of their business and leisure travel online these days.
I don't think there's anyone out there in the advertising and marketing universe who hasn't been burning the midnight oil over the last few weeks.