MAD Boston
Monday, May 19, 2014
  • Will Native Drive The Next Advertising Renaissance?

    Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story

  • Publicis, Facebook To Share Data, Images, And Video

    The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story

  • For Brands, Apps Are A Big Bust

    "If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are … Read the whole story

  • Twitter May Bid For SoundCloud To Extend Music Business

    Twitter is exploring a number of ways to increase market share and give users more reason to hang around. According to reports, the social … Read the whole story