by Mark Walsh
NBC4 Southern California is jumping on the two-screen viewing bandwagon, but with a twist. The West Coast flagship of NBC's local TV stations is rolling out a mobile technology dubbed myCode that lets
viewers get special offers and discounts via a smartphone app while watching.
by Thom Forbes, Featured Columnist
How sweet is this tweet from Marie Claire fashion director and "Project Runway" judge Nina Garcia: "'I'm @jcpenney's HQ. Thank you Ron Johson (sic) for the walk through of JCP's prototype. Get ready
to shop! Its going to be a game changer!"
by Wendy Davis
California Attorney General Kamala Harris has created a new unit to target companies that violate the state's data privacy laws. The six-person Privacy Enforcement and Protection Unit will enforce a
variety of privacy-related laws, including regulations about data collection, financial records and identity theft.
by Tony Winders
Los Angeles' Silicon Beach tech community was bustling Thursday night, thanks to a unique networking event produced by TechZulu and hosted by several Santa Monica upstarts. Taking the age-old pub
crawl tradition to new digital heights, the first-ever TZ Tech Crawl attracted over 400 attendees who toured some of the hottest technology companies in LA. Walking in LA? The Park Me app ensured
there was ample parking for all, and once situated, most enjoyed the exercise and mild weather while walking between stops. For those not quite ready to make such a radical step, thankfully Uber is
now in LA ...
by Joe Mandese
Los Angeles-based digital ad technology provider OpenX Technologies this mroning said it will open its fifth data center. OpenX currently operates data centers in Los Angeles, Virginia, Amsterdam and
Tokyo to support about 5,000 publishing clients worldwide.
by Wendy Davis
A federal judge has handed Taco Bell a victory in a potential class-action lawsuit alleging that the company sent text spam to consumers. The ruling: Taco Bell wasn't legally responsible for text
messages allegedly sent by the mobile marketing company Ipsh, even if Taco Bell paid for the campaign and knew its details.