Friday, July 27, 2012
by Mark Walsh
NBC4 Southern California is jumping on the two-screen viewing bandwagon, but with a twist. The West Coast flagship of NBC's local TV stations is rolling out a mobile technology dubbed myCode that lets viewers get special offers and discounts via a smartphone app while watching. More

by Thom Forbes, Featured Columnist
How sweet is this tweet from Marie Claire fashion director and "Project Runway" judge Nina Garcia: "'I'm @jcpenney's HQ. Thank you Ron Johson (sic) for the walk through of JCP's prototype. Get ready to shop! Its going to be a game changer!" More
by Wendy Davis
California Attorney General Kamala Harris has created a new unit to target companies that violate the state's data privacy laws. The six-person Privacy Enforcement and Protection Unit will enforce a variety of privacy-related laws, including regulations about data collection, financial records and identity theft. More
by Tony Winders
Los Angeles' Silicon Beach tech community was bustling Thursday night, thanks to a unique networking event produced by TechZulu and hosted by several Santa Monica upstarts. Taking the age-old pub crawl tradition to new digital heights, the first-ever TZ Tech Crawl attracted over 400 attendees who toured some of the hottest technology companies in LA. Walking in LA? The Park Me app ensured there was ample parking for all, and once situated, most enjoyed the exercise and mild weather while walking between stops. For those not quite ready to make such a radical step, thankfully Uber is now in LA ... Read the whole story »
by Joe Mandese
Los Angeles-based digital ad technology provider OpenX Technologies this mroning said it will open its fifth data center. OpenX currently operates data centers in Los Angeles, Virginia, Amsterdam and Tokyo to support about 5,000 publishing clients worldwide. Read the whole story »
by Wendy Davis
A federal judge has handed Taco Bell a victory in a potential class-action lawsuit alleging that the company sent text spam to consumers. The ruling: Taco Bell wasn't legally responsible for text messages allegedly sent by the mobile marketing company Ipsh, even if Taco Bell paid for the campaign and knew its details. Read the whole story »
'Sacramento Bee' Confirms 12 Layoffs Sacramento Business Journal
The Sacramento Bee laid off 12 employees, at least two of whom were in the newsroom: a librarian and a photo lab technician. Read the whole story »