Friday, July 27, 2012
  • NBC's LA Station Taps Into Two-Screen Viewing
    NBC4 Southern California is jumping on the two-screen viewing bandwagon, but with a twist. The West Coast flagship of NBC's local TV stations is rolling out a mobile technology dubbed myCode that lets viewers get special offers and discounts via a smartphone app while watching.
  • Did More Than A Tweet Send Penney Soaring?
    How sweet is this tweet from Marie Claire fashion director and "Project Runway" judge Nina Garcia: "'I'm @jcpenney's HQ. Thank you Ron Johson (sic) for the walk through of JCP's prototype. Get ready to shop! Its going to be a game changer!"
  • California To Crack Down On Privacy Violations
    California Attorney General Kamala Harris has created a new unit to target companies that violate the state's data privacy laws. The six-person Privacy Enforcement and Protection Unit will enforce a variety of privacy-related laws, including regulations about data collection, financial records and identity theft.