Wednesday, October 17, 2012

by Tyler Loechner
The Shadow Gang, a Los Angeles-based entertainment studio, will unveil Galahad today at the StoryWorld Conference + Expo in Hollywood. Galahad is a proprietary multi-platform distribution engine designed to allow brands to tell their whole story from one platform. Alex LeMay, The Shadow Gang's CEO and co-founder, spoke with MAD: LA about Galahad. He calls it "an online tool for broadcasters and content owners, as well as game studios and big brands, to create original content, build communities around the content, and monetize the content." Read the whole story »
by Mark Walsh
Navigation services provider TeleNav on Tuesday announced acquiring Los Angeles-based mobile advertising firm Local Merchant Services, d.b.a. ThinkNear, for $22.5 million, including $18.5 million in cash. TeleNav said it would combine ThinkNear's targeting technology with its existing Drive-To-Advertising platform to create a new solution called Scout Advertising. Read the whole story »
by Tyler Loechner
451 Marketing, a Boston-based public relations agency, is expanding to California and is opening a Los Angeles office. The office, which will be based in Santa Monica, will be overseen by agency partners Jay Symonds and Tanner Elton. "We recognized an exciting opportunity, both for our clients and for our company," stated AJ Gerritson, founding partner of 451 Marketing. "There is an exploding tech startup scene here in Santa Monica." Read the whole story »
by David Goetzl
Discovery, IMAX and Sony launched their 24/7 3D network last year. Now the trio is pushing ahead with 3net Studios, named for the network, which is looking to produce content for a global audience. Read the whole story »
To help homeowners around the country facing foreclosure, a California firm called Brainiacs from Mars is offering to turn their houses into outdoor ads.  The first ads have been for the marketing firm itself, but mastermind Romeo Mendoza says 40,000 applications have come in and the firm hopes to paint 3,000 homes across the country and another 100 internationally. A “well-known travel site and Hollywood movie studio” are said to have expressed interest as advertisers, with a paint brand interested in donating supplies. While Erin Ailworth’s article focuses on distressed homeowners in the Boston area, it should ... Read the whole story »

Making the future a little less certain for Groupon, eBay is reportedly testing an online marketplace for deals on local services. Dubbed eBay Lifestyle Deals, the offers are being run in a limited number of urban areas, including the San Francisco Bay area, Los Angeles and Washington D.C., Reuters reports. The news is not all bad for Groupon, however. "This is more competition for Groupon, but also more validation for Groupon's business," Arvind Bhatia, an analyst at Sterne, Agree & Leach, tells Reuters. Read the whole story »