Wednesday, November 7, 2012

by Karl Greenberg
If it's easy to create videos for YouTube, it's hard to accomplish the viral part -- especially when there's a major brand attached. Nissan has a shot at beating the odds with a humorous set of metaphoric videos executed by Los Angeles AOR TBWA\Chiat\Day that somehow managed to apply dating advice for a clueless man to vehicle attributes of the new Nissan Sentra sedan. The six online videos, "Date Better with Sentra," follow the courtship and romance of a fictive couple named Jeff and Felicia. The series starts with Felicia smiling at Jeff, who for fairly ... Read the whole story »
by Wendy Davis
Apple is asking California's highest court to rule that a state law limiting data collection by merchants who accept credit cards doesn't apply to online retailers. Read the whole story »
by Tyler Loechner
Canoga Park-based SEO company Cyberset has added Mike Pearl as project manager. In his new role, Pearl will manage Cyberset's client roster with Bahman Abbasian and Omid Samadi, Cyberset's other project managers. "I'm obviously thrilled to be in this role," Pearl said in a statement. "I'll be able to implement some very exciting new ideas we've been having that we are certain will help Cyberset's clients raise their Internet profile." Read the whole story »
by Wendy Davis
California's top law enforcement official said last week that she is warning nearly 100 app developers that they are violating a state law requiring them to post conspicuous privacy policies. Developers that don't start offering privacy policies in the next 30 days could face fines of $2,500 per download, Attorney General Kamala Harris said. She added that her office plans to send warnings to the most popular apps available on mobile platforms. Read the whole story »
Anthony Berryman, a Compton High School English and philosophy teacher, founded Mugger Press in Eagle Rock in 2011, according to LA Weekly. A book-publishing house in today's world seems unlikely to succeed, but Berryman has been finding success publishing indie books from the LA area. Read the whole story »