by Carrie Cummings
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies 10 times its size Matt Jarvis wants you to know that his agency doesn't consider itself small. In fact, as the partner and creative strategy director points out, clients certainly don't think Los Angeles-based 72andSunny is small. And in a way, he's right: With 300 people, the eight-year-old agency may not be as large as jwt or Havas. But trust us - you've seen plenty of 72andSunny's work. And you've probably liked it. Read the whole story »
by Carrie Cummings
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as useful as they are beautiful. Daiga Atvara talks fast, and from her cadence, you just know she is saying something important, so you press the phone hard to your ear, try to block out the Madison Avenue noise outside your window (and in a way, that's just what Madison Avenue is to Atvara -- noise) and listen. She's excited, and passionately tells you about design, art, clients and culture, speaking about them in her Latvian accent as if they were one and the ... Read the whole story »
by Erik Sass
With millions of Americans playing casual games every day, there's a growing opportunity for marketers to reach players through free products and services offered as the game experience -- for example, when a player completes a level or accumulates a certain number of points. To help brands tap this promotional channel, Santa Monica-based tech firm PaeDae is introducing a new software prize platform, "withPrizes," that matches brands and prizes with players. Read the whole story »
by Wendy Davis
El Segundo-based Epic Media Group has agreed to destroy all data it collected via "history-sniffing" technology in order to settle Federal Trade Commission charges, the agency announced on Wednesday. Epic, which didn't admit wrongdoing in the case, also promised that it won't use that technology in the future. Epic no longer operates, but the settlement agreement provides that any successor company will refrain from using history-sniffing techniques. Read the whole story »
by Tyler Loechner
Sensis, a "cross-cultural" Los Angeles-based ad agency, last week announced a campaign designed to slow tobacco use among 12- to 15-year-olds in rural areas. The work will be done for the FDA Center for Tobacco Products, who awarded a contract to Sensis in July. Read the whole story »
by Tyler Loechner
Walton Isaacson has moved from Wilshire Boulevard to Culver City in order to add room for the growing ad agency. According to a release, the new space is 17,500 square feet and contains 28 offices, four conference rooms, two kitchens, and more. Read the whole story »