Tuesday, October 6, 2015
by John Hoholik
With new channels, such as wearable technology devices, brands have the opportunity to create tailored messages to each consumer - creating a new customer engagement channel and establishing a more personalized customer experience. More

by Jeff Hirsch
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. More
by Richard Whitman
This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images we've seen on popular album covers.   We've got a pensive Justin Bieber on the cover of his "My World" album. All is well until the image is zoomed out to reveal what's really going on. Bieber in cuffs getting arrested by a police officer.  We've got Adele on the cover of 19, which, when zoomed out, reveals her to actually have been in some kind of zombie movie. We've got that ... More
by Ben Frederick
Mobile will account for 70% of the programmatic display market by next year. Expenditure on mobile programmatic has also led to increased investment in rich media ad formats. Read the whole story »
by Jess Nelson
Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling a new benchmark tool for email marketers on Tuesday. Adobe's tool differentiates the maturity levels of email marketers into three distinct categories: classic, dynamic and contextual email marketers. Read the whole story »
Britain's biggest regional and local newspaper group, Trinity Mirror, is exploring a plan to stop readers using ad-blocking software on their iPhones or iPads from accessing its Web sites. The move, confirmed to the "Times" by sources at the company, is a sign of the threat the apps represent to publishing groups that rely on advertising because they give away their content free. The popularity of ad-blockers exploded last month after Apple allowed mobile customers to download the software for the first time. Read the whole story »

Twitter co-founder Jack Dorsey has been named the new Twitter CEO -- a job he was sacked from just 7 years ago. His predecessor, Dick Costolo, quit the social network just months after he admitted that Twitter "sucks" at dealing with abusive behaviour and content. This marks Dorsey's second stint as chief executive since he helped start the San Francisco company more than nine years ago with Evan Williams, Biz Stone and Noah Glass. Read the whole story »

The Emap name is to be "retired" as it plans to move completely out of print over the next 18 months. The move comes eight years after Guardian Media Group and Apax paid GBP1.1bn for Emap. Business publisher Emap changed its name to Top Right Group in 2012 but retained the name Emap for its business-to-business publishing division -- which includes print titles Drapers, Retail Week and Health Service Journal. Emap, 4C, Planet Retail and MEED are to be merged into one as yet un-named division. Read the whole story »

Mars is waking up to the value of its owned data -- sharpening how it collects, organises and activates those insights to ensure it doesn't have to go through third parties to access insights on its audiences. "We need to understand why managing and keeping your own data is important," Dan Burdett, global brand director for Snickers, told The Drum. "In the past, we, along with other companies, have fallen into the trap of allowing the data and information to be held by third parties." Read the whole story »

Rugby World Cup brands O2, Marriott Hotels and Heineken have downplayed the expected commercial losses from England's early exit from the tournament, although sponsorship experts believe the humiliation of the defeat bears a damaging cost of association. Tickets for England vs Uruguay, along with England's likely knockout games, are flooding back onto the market at a fraction of their original cost, ITV is reportedly set to lose almost a million pounds per game in advertising revenue now England are out. Read the whole story »

Facebook is planning to launch a satellite to provide Internet access to remote parts of Africa, the social network's founder has said. Mark Zuckerberg announced that the satellite was under construction and would be ready for launch into space in 2016 as part of the company's free mobile data schemeInternet.org. In a post on the site, Mr Zuckerberg said: "Connectivity changes lives and communities. We're going to keep working to connect the entire world -- even if that means looking beyond our planet." Read the whole story »