Tuesday, October 25, 2016
by Larry Dobrow, Featured Columnist
The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness for people, like me, who believe that every filmed entertainment should feature lots of fast-goin' chases and stuff done gettin' blowed up. More

by Tim Barnes, Op-Ed Contributor
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculated video viewing times over the past two years was a bad piece of PR for a platform that takes great pride in being a leading seller of video. But Facebook has the massive scale that advertiser clamor for, so it will endure bad PR and continue to help brands reach their audience. More
by Laurie Sullivan
Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Read the whole story »
by Philip Rosenstein
In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results covering Facebook's exchange show a significant contraction in programmatic display spend and across-the-board eCPMs. Read the whole story »
by Tobi Elkin
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operations in the U.S. in Boston. The company's BlueVenn Marketing Platform offers marketers tools to extract insights from customer data to help them create omnichannel journeys in real-time. Read the whole story »
The government has approved a third runway at Heathrow to expand UK airport capacity. Ministers approved the long-awaited decision at a cabinet committee meeting on Tuesday. Transport Secretary Chris Grayling called the decision "truly momentous" and said expansion would improve the UK's connections with the rest of the world and support trade and jobs. Read the whole story »

Demand for native ad formats and online video accelerated the growth of ad spend in the first half of the year, when it rose 5.2% to hit GBP9.9bn, according to the latest Advertising Association/Warc expenditure report. Internet ad spend was among the biggest drivers, having increased 16.9% to reach GBP4.7bn over the first half of the year. Within that, mobile grew 52.6% to GBP1.7bn. Read the whole story »

Culture secretary Karen Bradley says she wants to investigate the effect of gambling ads on TV because "my children can recite just about every gambling ad that there is." Bradley signaled her alarm about the scale of gambling and betting ads on TV when she included a review as part part of a wider look at fixed-odds betting terminals and other gaming machines. Read the whole story »

The cream cheese brand, owned by Mondelez, has set up meetings with around six to eight creative agencies to see at chemistry stage. It is planning to draw up a shortlist of agencies to see at pitch stage. The process is being run direct. Read the whole story »

Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review. The United Arab Emirates' national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division. Read the whole story »