Friday, August 15, 2014


AROUND THE NET
A boom in tablet sales helped digital magazines boost their share of total magazine sales in the first half of the year, although growth has slowed and is failing to offset declines in print, according to the latest ABC figures. Digital sales increased 26 percent year-on-year to 369,040 -- down from the 59 percent growth seen last year, due to a slowdown in magazines reporting digital sales. Digital publications make up 2.9 percent of magazines' circulation, up from 2.3 percent a year ago. Read the whole story »

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4%, a loss of nearly one million readers, compared with previous six months, according to latest ABC figures. Even venerable titles such as the 62-year-old New Musical Express were far from immune -- its weekly circulation falling to 14,000, down 28% from a year ago. Following the high-profile recent closure of Nuts and the announcement that Company is going digital-only, a new wave of closures now looms. Read the whole story »

Brands are beginning to ask why pay for engagement on Facebook when they get it for free on other networks, according to eBench's founder Matthew Burns. Coca-Cola is becoming a Twitter leader, accumulating a quarter of followers and mentions among non-alcoholic brands. Red Bull dominates that category on YouTube and Facebook-owned Instagram. Burberry has scored more than twice the engagement on Instagram that it did on Facebook, although it has seven times fewer fans. Read the whole story »

Global ad spending will reach $534 billion in 2014 -- a 4.5% increase over 2013, according to GroupM's latest forecast, issued today. The company predicts investments in 2015 will rise an additional 5.0% to $560 billion -- finally exceeding the pre-crisis peak of 2007/2008 in real terms. Not in the Eurozone, however, which remains 20 percent below its 2007 advertising peak. The hardest-hit periphery countries of Greece, Ireland, Italy, Spain and Portugal are nearly half their 2007 peak. Read the whole story »

More than four in five Brits (83 percent) still use the TV as a social hub for the household, opting to all watch in the same room, research from BroadStream Solutions has found. The research, carried out by YouGov, saw 2,274 Brits questioned on their viewing habits and discovered that nearly nine in ten viewers still regularly use the TV to watch their content live, although 24 percent admit they second-screen, using their smartphone or tablet device as they watch TV. Read the whole story »

Ask.fm, the social networking site that has been linked to teen suicides, has been bought by IAC, the owners of brands such as Tinder, Vimeo and The Daily Beast. It says millions of dollars will be invested to make the site safer for users. The Web site, which has about 180 million monthly users, came under fire last year when teen Hannah Smith took her own life after being bullied on the platform. The founders of Ask.fm, brothers Ilja and Mark Terebin, will now leave the company. Read the whole story »