Tuesday, June 30, 2015
by Thom Forbes
Microsoft announced yesterday that its Bing search engine will power search and search advertising across all AOL sites under a 10-year agreement and that AOL will sell all its display advertising, including mobile and video, across nine markets. Observers generally hailed the deals as a good - and necessary - moves for both companies. More


by Laurie Sullivan
AOL and Microsoft have signed a deal that gives AOL responsibility for the majority of Microsoft's display advertising. Microsoft said Monday it will shutter most of its display advertising business and hand over parts to AOL and AppNexus. The two companies also signed a 10-year agreement for Microsoft to serve organic search results and paid-search ads across AOL properties. The deal makes Bing the default engine on AOL beginning Jan. 1, 2016, replacing Google as the default engine. Read the whole story »
by Larissa Faw
Publicis Groupe said Monday that Publicis Worldwide CEO Arthur Sadoun, who is considered a leading candidate to succeed the holding company's CEO Maurice Levy when he steps down in 2017, has been given the added responsibility for overseeing the holding company's PR operation MSLGroup. Read the whole story »
by Tyler Loechner
Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report from the Interactive Advertising Bureau's (IAB) UK division, up from 28% in 2013. According to the report, UK advertisers spent just shy of GBP1 billion on programmatic display ads last year -- about $1.5 billion. The data was collected by research and strategy consultancy MTM. Read the whole story »
AROUND THE NET
Fans of the oldest tennis grand slam differ widely from the sponsors' typical consumers, and while many may be targeting a new customer base, new partnerships may struggle to match the awareness of decades-old deals. There is no doubt that being an official supplier to the Wimbledon Championships is an exclusive club. However, using YouGov's Profiles and BrandIndex tools, Marketing Week's analysis shows that the association is more effective for some brands than others. Read the whole story »

Would you prefer to pay Apple or Google for your mobile service rather than EE, O2, Three or Vodafone? The mobile industry is aware that many people would -- and that this could be one of the next big moves by technology giants against the network operators. Senior telecoms industry executives fear that these tech titans could use their clout with consumers to relegate operators to mere wholesale infrastructure providers. Read the whole story »

British companies are being offered deals to inflate their Web site traffic and social media followers artificially through the use of "click farms" in India, which employ low-paid workers to boost internet visitors. An investigation by The "Times" has found that western companies are being offered packages costing as little as $1 per 1,000 clicks to increase internet traffic or purchase 1,000 to 10,000 Facebook "likes" or Twitter followers. Read the whole story »

Facebook is closing the gap on Google as the most important global marketing platform for advertisers, according to leading industry figures. Sir Martin Sorrell, the chief executive of WPP, the world's biggest ad group, said that clients were increasing their spending on Facebook at twice the rate of that on Google. "Their strength reflects their attitude. Facebook is feeling very ballsy," he said, citing "their success on mobile and video and the fact they are catching up" on Google, which was feeling "pressure" from regulators. Read the whole story »

Evgeny Lebedev's TV station London Live made an operating loss of GBP11.6m in the year ending September 2014, after launching in March last year. According to owner ESI Media, the local TV channel made revenue of GBP1.3m over its first six months on air. The company said the channel's trading loss for the year to September 2014 was GBP10m, excluding exceptional start-up costs and year-end accounting adjustments. Earlier this year, London Live announced plans to reduce its staff from around 60 to 40. Read the whole story »