Tuesday, March 3, 2015
by David Rodnitzky
SEM superstars are in great demand these days, and likely will continue to be for several years to come. That said, tying your horse to SEM exclusively is a dangerous proposition these days. The market is moving toward multichannel, multi-device marketing; eventually, SEM-only experts run the risk of becoming obsolete. More


by Steve Smith
Mobile usage is much more consistent throughout the day and evening than desktop or tablet activity. But when it comes to our likelihood to respond to a mobile ad, marketers may want to target the clear sweet spot: just before lunch. More
by Erik Sass
ISIS supporters on Sunday called on jihadists around the world to kill Twitter employees because of the company's frequent blocking of their social media accounts. "Your virtual war on us will cause a real war on you," reads an online post addressed to Twitter founder Jack Dorsey and shared by ISIS supporters. - BuzzFeed, 3/1/15 More
by Laurie Sullivan
by Dan Swartz
by Steve McClellan
Cannes Lions is stepping up with a new award that recognizes work aimed at challenging gender bias. It's called the Glass Lion: The Lion For Change. It was developed with input from Sheryl Sandberg and her organization LeanIn.Org. Ad veteran and advocate against gender bias Cindy Gallop has been selected as the inaugural Glass Lions' Jury President. The first batch of the new awards will be issued at the next Cannes Lions Festival in June. Read the whole story »
by Tyler Loechner
At the Game Developers Conference on Monday, Google's AdMob, a mobile ad platform, announced it is bringing native ads to the platform in "limited beta." Among early users are Atari -- operators of RollerCoaster Tycoon 4 Mobile -- and CocoPPA in Japan. AdMob also made multiple other updates to its platform in a bid to become more "audience aware." Read the whole story »
by Steve McClellan
Three directors have submitted their resignations, but two of them -- Helene Ploix and Gerard Worms -- will be nominated to the newly proposed roles of "censors," or non-voting observers who will continue to participate in board activities. Jerry Greenberg -- founder and co-chairman of Sapient, which was just acquired by Publicis Groupe -- is joining the holding company's board, subject to confirmation of shareholders at the firm's upcoming annual meeting. Read the whole story »
by Gavin O'Malley
While its ultimate purpose remains unclear, Google has decided to break Google+ into separate Photo- and Stream-based pieces. Photos will operate independently from Stream, which most people think of as the main Google+ page. The fate of Hangouts -- Google's multiperson video chat feature -- remains unclear. Read the whole story »
AROUND THE NET
The premium Scottish whisky brand launched a week long takeover of the famous Wellington Arch in Hyde Park Sunday night with David Beckham and Simon Fuller. The landmark has been transformed into a modern interpretation of the British private clubs that were featured in Haig Club adverts from the 1920s and turned blue. The interior has been transformed by designer Amanda Sheppard to include a "whisky snug" and Michelin starred chefs designed a menu suited to pair with the "clean fresh notes" of the spirit. Read the whole story »

The campaign, created by Lida, aims to remind people about the range of places they can visit whenever they want if they are a National Trust member. The copywriter was John Warwick and the art director was Paul Skeffington. The work includes posters, leaflets and sales aids for the National Trust. In 2014 the National Trust's membership grew by 12 percent, according to Lida, which handles the charity's CRM account. Read the whole story »

Twitter has unveiled its new embedded video widget, which allows users to post Twitter-hosted videos on the Web. The company announced the capability on its developer blog, where it said video embeds are available for videos captured and uploaded through Twitter's applications for iOS and Android as well as Twitter Amplify partners. Users can embed videos in a similar fashion to embedding tweets. Read the whole story »

Ello, a social media company, created by artists and designers, has launched 'Not-Safe-For-Work (NSFW) month -- a campaign that encourages users to express themselves, without fear of censorship. "I don't believe that we can ban some stuff without harming freedom of speech with everybody. I don't think that's possible," said the site's founder, Paul Budnitz. "So that's what this month is really about." Read the whole story »