Friday, July 25, 2014
by Andy Oakes
A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which now is forcing publishers and technology platforms to review the labelling of paid content recommendations on their sites. Anyone who has read a couple of newspaper Web stories has seen these widgets which put paid content on publisher sites that tell readers they "might also like" one of several stories "from around the Web." More


AROUND THE NET
As the start of the Premier League season beckons, BT has taken BSkyB to court again in a feud over moving Sky Sports from its older BT Vision boxes to its YouView internet-based service. BT is accusing Sky of abusing its market dominance by refusing to reach an agreeable commercial deal. BT has been held back from pushing customers towards YouView because they would lose Sky Sports. The telco is hoping a judge can force Sky's hand within the next month Read the whole story »

BSkyB has agreed with Rupert Murdoch to buy Sky Deutschland and Sky Italia for a total of up to GBP7bn, in a deal will create a pan-European pay-TV and broadband empire. The British company will acquire from 21st Century Fox 57pc of Sky Deutschland for GBP2.9bn and make an equivalent offer of EUR6.75 per share for the remaining publicly traded shares. It has agreed to pay GBP2.45bn, or just under 10 times earnings, for Sky Italia, which Fox owns outright. Read the whole story »

More than two in three (68 percent) of 18- to-24-year-olds are unconcerned about how much data they share with brands, according to a new study by Webtrends. Less than a quarter (23 percent) believe data sharing will be viewed negatively in the future. There is slightly more caution around data sharing for consumers age 55 and over, with half objecting to sharing data with brands completely and 49 percent believing it will still be an issue in the future Read the whole story »

Facebook's second-quarter revenue may have shown a huge increase of 61 percent, but it still has a way to go before marketers are satisfied, according to Forrester analyst Anthony Mullen. He said that Facebook as a social marketing platform "hasn't really panned out," with brands telling Forrester that the organic reach of posts remains disappointing. "Marketers aren't satisfied and we're beginning to see them develop their own social properties on their own websites." Read the whole story »

Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalise and test content in the newsfeed without having to originate posts on their LinkedIn Company Page. Dubbed "Direct Sponsored Content," the service represents an expansion of the company's Sponsored Updates product. The idea is to help companies produce more relevant content by sending personalised messages to specific audiences. Read the whole story »