Thursday, October 23, 2014

by Joe Mandese
Consumer engagement with big brands across the major social media channels fell precipitously on Tuesday after beginning the week on a high note, according to a new index being launched today by MediaPost's Social Media & Marketing Daily, ListenFirst Media and Redbooks. Called the Digital Engagement Index, it is a composite utilizing ListenFirst's digital engagement ratings across the top 500 brands as defined by Redbooks. The ratings are based on the daily "engagements" -- owned, earned and organic consumer behavior -- across major social media channels including Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. Read the whole story »
by Karl Greenberg
"After spending time at last year's SXSW in Austin, we knew it was the right fit for the Mazda brand and were eager to expand upon our presence moving forward," said Russell Wager, VP marketing for the automaker's U.S. operation. Read the whole story »
Facebook paid no UK corporation tax for the second year in a row in 2013. The world's largest social media company reported a pre-tax loss of GBP11.6m in the UK last year, despite its US parent company reporting a net profit of $1.5bn (GBP900m). UK revenues rose from GBP34.6m to GBP49.8m, Facebook UK classifies its turnover as "marketing and engineering services," because much of the company's ad revenues are funnelled through Ireland to take advantage of much lower tax rates. Read the whole story »

Yahoo says that visitors to Tumblr have grown by 40% since it acquired the blogging service in May 2013, and expects that growth to fuel more than $100m in advertising revenues in 2015. Yahoo's chief executive Marissa Mayer told analysts:"Over the past 15 months they have seen strong growth. Their audience grew 40% from 300 million to more than 420 million users. The number of registered blogs nearly doubled from 105 million to 206 million, mobile monthly users of their mobile app grew by 50%." Read the whole story »

The IPA has voiced concerns after Telefonica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its GBP200 million European media account after a process estimated to have cost agencies $4 million (GBP2.5 million). Paul Bainsfair, the IPA's director-general, said: "The IPA New Business and Marketing Group would like to express concern over the reported outcome of this process... The impact of poor pitch practice on agencies can be far more crippling than many clients appreciate." Read the whole story »

According to IPG's third-quarter results, the group generated revenues of $1.84 billion, up 8.3 percent year on year. On an organic basis IPG's revenue increased 6.3 percent. Overall revenue for nine months was $5.33 billion, an increase of 0.6 percent from $5.00 billion for the period last year. IPG's income before income taxes was $157.5 million, up 104.5 percent year-on-year. The group owns agencies including FCB, Initiative, McCann, Lowe and Partners and R/GA. Read the whole story »

WPP chief Sir Martin Sorrell has said he is "puzzled" by some of the debate circulating around transparency in the programmatic ad trading market. Speaking at the Ad Tech conference in London he described WPP's trading desk Xaxis as an "agnostic" proposition and said when it moved into the space it gave existing clients and opt-in choice rather than opt-out. "We decided to do this on an opt-in basis. We ripped up 2,500 media contracts. We explained to clients what was happening and told them they could opt in." Read the whole story »

Microsoft is set to replace the Nokia brand name with Microsoft Lumia in some parts of the world starting with France, as the company quickens efforts to phase out the former from future smartphones. The rebrand will begin in France with the technology business confirming on Facebook that the brand is being axed in the country. Microsoft's UK comms team were unable to confirm whether the move would be made in the UK anytime soon or how it would impact future marketing plans. Read the whole story »