Friday, March 27, 2015
by Brian Wieser
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will remain around brand-building among relatively broad audience, the Web will increasingly be about targeting new and existing customers using known first-party data whenever possible. More


by Karl Greenberg
All advertising is now designed like a nicotine patch, with creative built to diffuse right through the skin of digital media and right to the collective consciousness. More
by George Simpson
In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs. More
by Tom Goodwin
by Greg Mason
by Tyler Loechner
conference
by Tanya Gazdik Irwin
PHOENIX -- MediaPost's Content Marketing Insider Summit included a panel on content distribution and choice overload and another on the intersection of content and social. A keynote focused on how The Barbarian Group collaborates with client GE. Read the whole story »
by Laurie Sullivan
Google's little gold stars that show how consumers rate products will now appear in the United Kingdom, France and Germany. The rating system initially launched in the United States last year. The reviews appear in the form of stars -- up to five, along with feedback. Read the whole story »
by Tyler Loechner
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on Thursday announced a partnership with never.no and iSpot.tv. The partnerships will give Mediaocean clients access to real-time TV data and "social TV" campaign management software. Read the whole story »
AROUND THE NET
The UK will this year become the first country in the world where half of all advertising spend goes to digital media. Just over GBP16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobile and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to GBP8.1bn, making the UK the first country in which GBP1 in every GBP2 will go on digital media. Ad spend on mobile devices will rise 45% this year to GBP3.3bn. Read the whole story »

Virgin Radio is to return to the UK airwaves, along with two spinoff TalkSport stations and a host of new nationwide broadcasters, as part of a new wave of digital radio stations. The rock and pop music brand owned by Richard Branson is one of 14 stations that will launch on Sound Digital, the second national commercial digital platform licensed by media regulator Ofcom on Friday. The new stations are expected to launch in March next year and will see around a doubling of today's national digital stations. Read the whole story »

O2 customers are being offered early access to ten Channel 4 series as part of the relaunch of the broadcaster's video-on-demand platform as All 4. The offer, open to customers who sign up to O2's Priority loyalty scheme, is part of a multiplatform sponsorship deal that means O2 branding will appear across All 4 and in pre-roll ads throughout 2015. Channel 4 says All 4, which replaces the 4oD brand and goes live on Monday, is designed to move beyond long-form content into short video, interactive games and social media feeds. Read the whole story »

Amazon is investigating the beginning of trials of its drone delivery service in the UK because regulations in the U.S. are too onerous, according to a government minister. The online retailing giant approached Britain about beginning test flights of its "Prime Air" service, which plans to use small unmanned aircraft to get purchases into customers' hands in 30 minutes or less. Robert Goodwill, transport minister, said he had met with the U.S.-based e-commerce company about being given permission to run tests on the drone service in the UK. Read the whole story »

Trinity Mirror is understood to be in negotiations to buy David Montgomery's regional newspaper group "Local World," according to industry sources. "The Daily Mirror" owner paid GBP14.2m in November 2012 to acquire a 20 percent stake in Local World when the group was created in 2012 through the merger of Daily Mail & General Trust's (DMGT's) regional newspapers and the regional titles of Iliffe News & Media, which owns the "Cambridge News." Read the whole story »