Friday, September 30, 2016
by Ted McConnell, Featured Contributor
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has a hidden, possibly unjustified, cost. Not true. As in every supply system, there is some waste, but it's trivial compared to the fact that advertisers pay way less than they used to for a better audience, thanks to technology. More


by Joe Mandese
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of lack of transparency in the advertising supply chain: Facebook's recent restatement of its average video exposures. "The recent disclosures by Facebook that they overestimated video viewing for two years is troubling," ANA President-CEO Bob Liodice writes in a blog posted on the ANA's Web site, adding: "While ANA recognizes that "mistakes do happen," we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require." Read the whole story »
by Jess Nelson
Google's cloud-based services are rebranding Google Cloud, the Silicon Valley technology giant announced Thursday. Read the whole story »
by Laurie Sullivan
Five tech titans -- Amazon, DeepMind/Google, Facebook, IBM and Microsoft -- have formed a coalition to educate advertisers and consumers on the ongoing development of artificial intelligence. Read the whole story »
AROUND THE NET
The owner of the "Daily Mail" has cut more than 400 jobs and launched a strategic review of its businesses as it continues to face a tough advertising market. Daily Mail & General Trust said it will take a GBP50m exceptional charge this year relating to the reorganisation of the business, more than triple the GBP15m it said it expected in May. Read the whole story »

Robots are already toiling away in factories across the world - but how would you feel about coming face to face with one? According to the results of a new survey over a quarter of British consumers (27%) believe a robot would provide better customer service than a human. That means dealing with a robot waiter in a restaurant or chatting with an artificial intelligence at a call centre. Read the whole story »

Consumer confidence rose to pre-Brexit levels in September, according to GfK's latest index. While the core consumer confidence index remains negative, it rose a further six points this month to -1. British consumers' propensity to make major purchases also rose two points in September to +9, continuing August's positive momentum. Read the whole story »

Tackling the use of Kodi and other set-top box software to stream pirated videos is now the top priority for rights holders, a report says. Some boxes or "TV sticks" support software that can stream subscription movies, sport and TV channels over the internet for free. The Federation Against Copyright Theft (Fact) said about half of its current investigations concerned the devices. Read the whole story »

Freeview's new campaign 'The Other Way' is both a bid to raise brand awareness and make the service contribute to people leaving their bundles with the likes of BT and Sky. It will launch its most "innovative and ambitious" advertising campaign to date on Saturday with a series of real-time ads. The 'short contextual films' will provide commentary to the show being watched. Read the whole story »