Tuesday, August 4, 2015
by Steve Smith
According to a music trade report, Apple has shared early subscriber numbers with music executives, and the service may be off to a fast start -- under its free trial model at least. Nevertheless, Apple Music remains a mixed bag of value. More


by Tyler Loechner
Advertising technologies continue to blend the digital and physical worlds. The most recent example of this trend is Time Inc.'s decision to expand its "programmatic print" offering by adding a dozen new print audience segments available for targeting via a demand-side platform (DSP) -- MediaMath. More
by Laurie Sullivan
Audi, BMW, and Daimler have formed a consortium and collectively spent $3.2 billion to acquire HERE, Nokia's mapping division. The transaction, subject to regulatory approval, should close in the first quarter of 2016. Read the whole story »
by Laurie Sullivan
Content quality and quicker page load times continue to gain significance in ranking signals on google.com, but a slew of factors contribute to why some Web site pages rank higher than others. The factors range from the number of video images on the page to whether the page serves AdSense advertisements. Read the whole story »
AROUND THE NET
The publisher of the "Daily Mirror" has agreed a pair of commercial deals with Mike Ashley's Newcastle United and his clothing chain, Sports Direct, at the same time as the paper has won a series of exclusive interviews with the football club's leading figures. The "Times" has learnt that the "Daily Mirror" will pay an estimated GBP250,000 for its "branding" to be displayed at the Newcastle United academy for youth players. In a second move, Sports Direct has committed to increase its advertising with the Mirror titles. Read the whole story »

Pinterest is deepening its relationship with brands, offering access to more data and information on trending topics ahead of a major advertising rollout in the UK market. Pinterest has been working with brands including Waitrose, Marks & Spencer and Manchester United, on "trial partnerships." Pinterest's brand partnership team approached the companies about a closer working relationship, but no money has changed hands Pinterest introduced advertising in the US in February 2014, with the first campaigns running from May. Read the whole story »

Mumsnet is making a big push into mobile as it looks to widen its appeal and expand beyond its core "busy mum" audience. Speaking to "Marketing Week," Mumsnet CEO Justine Roberts said the company has had an app for some time, but never spoke about it much because it was a "bit embarrassing." She admits its design and build was outsourced to an agency but that the relationship was "frustrating" because there was no incentive for them to make it as good as it could be. Read the whole story »

O2 is the long-term sponsor of England Rugby. Being a team rather than tournament sponsor will mean O2 will have to give way to brands including Heineken, DHL, Emirates, Coca-Cola, Societe Generale, Land Rover and MasterCard. England Rugby's sponsorship is handled by the RFU, while the Rugby World Cup is handled by World Rugby. O2's logo usually features on the England team shirts, but that has been dropped for the Rugby World Cup. The operator also loses access to the team's home ground, Twickenham. Read the whole story »

He will work across Havas Media Group UK and Mobext, the mobile agency. Shepherd will report to Julia Jordan, the managing director at Havas Media Group UK Investment and Digital, and Marco Rigon, the global head of Mobext. Shepherd will work across the O2, Pernod Ricard, Nationwide, BBC and Ubisoft accounts. He has been asked to "build long-term, tactical and strategic growth". Read the whole story »

Norwich City has unveiled a new sponsorship deal with bookmaker Coral, which will be the club's official betting partner ahead of the new season. The deal will also see Coral sponsor the Barclay Stand at the Premier League club's Carrow Road stadium. It marks the first time that the 6,000 seater stand has been sponsored and will see it feature the bookmaker's branding at the front and back while the stand itself will be labelled as the Barclay Stand sponsored by Coral. Read the whole story »