Tuesday, September 30, 2014


by Joe Mandese
Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning -- launching what it calls a "meta DSP.' A DSP, or demand-side platform, is ad tech speak for technology that enables the demand-side (advertisers, agencies or their trading desks) to bid for audience impressions on auction-based exchanges. Havas claims its new version, dubbed Affiperf, is the first to offer brands the ability to do that "seamlessly across multiple demand side platforms." Read the whole story »
by Tyler Loechner
Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch of a data management platform (DMP) with multi-touch attribution using technology from Convertro, the consumer tracking platform and attribution tech firm that AOL acquired in May. Read the whole story »
by Tyler Loechner
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory via programmatic. Read the whole story »
AROUND THE NET
Universal Music Group will allow brands such as Coca-Cola and LG to appear directly in music videos online in a bid to allow advertisers to use the same content to reach targeted audiences worldwide. The world's largest record label has joined with media agency Havas to use native advertising platform MirriAd. The UK startup's technology allows marketers to insert their brands into music videos after they have been filmed -- a move that both Universal and Havas hope will lift revenue and reach from product placement deals. Read the whole story »

Starbucks is launching its first global brand campaign to highlight the good things that happen when coffee lovers unplug smartphones and use their time in-store to connect with friends -- a move it hopes will help boost dwell time worldwide. The "Meet me at Starbucks" drive is the first time the coffee business has attempted to convey the values of the brand on this scale. It plays on the idea that while many of its customers are digital-savvy, sometimes the best way for them to connect to one another is face to face. Read the whole story »

Four out of five (82 percent) UK consumers said that no company offers the same levels of Web personalisation as Amazon. The 2014 Consumer and Marketer Personalisation Study, conducted by RedShift Research found that 34 percent of retailers thought brand reputation was the most important factor when consumers choose a retailer and just 2 percent named personalisation. However, 31 percent of consumers said they would be more likely to make purchases if they were offered personalised experiences. Read the whole story »

Golf's prestigious Ryder Cup saw its highest online traffic ever, receiving 162,000 mentions on social media in the last week, according to a report from social media monitoring group Brandwatch. The firm gathered data on the social media usage surrounding the event and found that 79 percent of sentiment was positive for the event, whereas just over a fifth was negative. Of the tournament's top five sponsors, BMW was mentioned over 450 times, followed by EY, Johnny Walker, Rolex and in last place Standard Life. Read the whole story »

Chancellor of the Exchequer George Osborne has reportedly announced that the government will be clamping down on tax avoidance by technology companies. The move, which has been dubbed the "Google tax," is being seen as a response to a corporate tax strategy known as the "double Irish." MP and chair of the House of Commons public accounts committee Margaret Hodge claimed that despite Google having an $18bn turnover between 2006 and 2011, it paid the equivalent of just $16m in UK taxes. Read the whole story »