Wednesday, July 27, 2016
by Chuck Martin, Staff Writer
The number of people who own Internet-connected devices is on the upswing and those connections increasingly are being managed by smartphones. Connected home appliances are now owned by 18% of consumers, up from 10% a year ago, with the leading products in homes being sound systems and household appliances, according to a new global study. More


by Jon Bond, Op-Ed Contributor
Your favorite Chief Tomorroist (and Mediapost contributor) Jon Bond recently sat down with Sean Cummins of Cummins&Partners to discuss a new concept hitting the agency world: Australian Rules Advertising. Fresh off a Mumbrella Agency of the Year win, Cummins gives Bond (and now you) the inside scoop. More
by Richard Whitman, Columnist
The Study found that many consumers would be perfectly happy to disable their ad blocking software if ads adhered to a few basic guidelines. More
by Laurie Sullivan, Staff Writer
by Gord Hotchkiss, Featured Contributor
by Joe Mandese
Interpublic's Golin unit, which has been transforming itself from its public relations agency roots into more of an integrated marketing services shop with an emphasis on content marketing and measurement science, this morning announced a restructuring of its senior management team moving from an individual CEO to a "CEO team." Read the whole story »
by Joe Mandese
GroupM tapped Plista's Nicolas Bidon as CEO for EMEA at Xaxis and named Jana Kusick to succeed him as head of Plista, a data-driven native advertising unit acquired in 2014. Read the whole story »
by Larissa Faw
A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half of those polled in a survey (45%) said they install ad blockers to avoid dealing with pop-up ads, 40% do not want to be "bombarded" with ads, and 30% want to block pre-roll ads that prevent access to content. Read the whole story »
AROUND THE NET
Top Gear began with more than 6 million viewers in consolidated figures, which include people who recorded it and watched it in the subsequent seven days. The iPlayer figures reveal that Top Gear's total audience, including its entire TV audience and iPlayer requests, was effectively halved in three weeks, from 7.8 million for its first episode to 4.1 million for episode four. Read the whole story »

Archant is preparing its fourth and perhaps final issue of the New European this week, with executives deciding today yesterday if the paper will extend its initial four-week run. The first issue sold over 40,000 copies at a premium price point of GBP2. Interestingly, Archant did not spend big on market research, advertising, staffing or agency recruitment, and put a GBP10,000 cap on marketing. Read the whole story »

Cook was speaking as Apple reported a second-quarter 15% decline in sales. Responding to a question about Pokemon Go, Cook described the popularity of the game as "incredible." He said: "AR can be really great. And we have been and continue to invest a lot in this. We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity." Read the whole story »

French retailer But, a furniture brand that competes with Ikea, has rolled out a Pokemon Go competition across all 200 of its stores in France. The campaign, launched by French agency Change, kicked off with a low-budget video inviting players to catch Pokemon at But in exchange for up to EUR200 in vouchers. Read the whole story »

ITV has increased its pre-tax profits for the first six months of the year by 9% to GBP425m as growth at its production arm offset stalling TV ad revenues. However, it says it plans to cut costs by GBP25m by 2017 due to uncertainty over the fallout from the UK's Brexit vote. The broadcaster said it expects to see a 1% decline in advertising revenue over the first nine months of this year. Read the whole story »