Thursday, April 28, 2016
by Chuck Martin, Staff Writer
Consumers not aware of security implications of IoT technology they wear or bring into their homes may start to learn about it at the office. Surveys have shown that many consumers are not concerned about security breaches through their wearable devices, like smartwatches or fitness trackers. The same is true for home smart things, such as connected thermostats. However, business execs see wearables as the top security threat, based on a new study. More


by J. Max Robins, Featured Columnist
At the closing session last week of the National Association of Broadcasters Show, Google's president of global partnerships, Daniel Alegre, addressed the throngs of TV and radio brass to send a message. Namely: The content industry is "in the midst of massive change." With myriad platforms seeing exponential innovation in digital and mobile technologies, the legacy media world has been turned upside down and primetime is now whatever, whenever and wherever the audience wanted it to be. More
by Gavin O'Malley, Staff Writer
From ad agencies to auto dealerships, has a mobile-first approach become the mark of a successful business? More
by Zvika Netter
by Sean Hargrave, Staff Writer
by Tobi Elkin, Staff Writer
by Gavin O'Malley
Thanks to strong ad operations, Facebook reported a 52% jump in first-quarter revenue. Even more impressive, net income reached $1.51 billion, up nearly 300% year-over-year. Read the whole story »
by Ben Frederick
The majority of people feel that the hallmark of digital experience is inconsistency. Most business leaders (55%) don't know how to identify the issues that bar them from delivering a quality experience across devices and platforms. Read the whole story »
by Tobi Elkin
BPA Worldwide, a not-for-profit media auditor, has stepped up to respond to Real-Time Daily's call for independent third-party monitoring of data on ad blocking. The assurance organization is interested in providing data on ad-blocking services for advertisers. Read the whole story »
AROUND THE NET
With both iPhone sales and revenues falling in the second quarter, Apple is hoping a renewed focus on services such as mobile payments, apps and music streaming can cover the shortfall. Apple saw iPhone sales fall for the first time ever in the three months ending 26 March, causing it to post its first revenue decline in 13 years. Read the whole story »

The UK's advertising watchdog has launched an inquiry into the prevalence of negative gender stereotyping in ads. The Advertising Standards Authority (ASA) has announced they are commissioning new research on the topic and invited members of the public and interested organisations to contact them to share their views on the issue in a bid to gauge public opinion. Read the whole story »

Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren't doing as much as other parts of the industry. Speaking on a panel at Marketing Week Live yesterday Massey said: "We need to be thinking about what we should be doing as marketers, [so it's] not just the publishers fixing the issue." Read the whole story »

Pinterest has chosen the UK as the market to launch its first above-the-line ad campaign next month after hiring MediaCom as its media agency. The picture-sharing platform has brokered a deal with Channel 4 to launch contextual ads. The brand's in-house team will create up to 50 versions of a ten-second spot that will be tailored to 20 different programmes over a seven-month campaign. Read the whole story »

Google's Accelerated Mobile Pages (AMP) -- its attempt to help the publishing industry adjust to a 'mobile first' world -- may be one of the key challenges facing the media industry in 2016, but over three-quarters (76%) of search engine optimisation (SEO) specialists have yet to act on it. Read the whole story »