Friday, November 27, 2015
by Erik Sass
Britain's Daily Mail recently revealed that 40% of the total monthly audience of 212 million unique visitors to Mail Online comes from the U.S. -- a larger figure than it gets from its home audiences, which contributed 35% of the total. More

by Richard Whitman
#GivingTuesday, which occurs the Tuesday after Thanksgiving, marks the traditional beginning of the holiday giving season and is designed to bring people together in the spirit of giving. More
by Laurie Sullivan
Microsoft chose to forgo serving search ads in the latest update of its mobile Bing search app to test a better user experience. Ads will continue to serve in Bing for those using Safari, Firefox and Chrome, but for not in the latest version of the mobile app. Read the whole story »
by Steve McClellan
Havas and Publicis both lost highly regarded employees in the recent Paris Terrorist attacks and are remembering them publicly and privately in different ways. Read the whole story »
Following a nosedive last month, British consumers' major purchase intent showed signs of recovery in November, according to GfK's latest UK Consumer Confidence Index. The major purchase intent score hit 9 In November, compared to just 7 in October. However, British consumers appear to be in a much more confident mood moving into the December's gifting period than they were 12 months ago, with the purchase intent score up 9 points from November 2014. Read the whole story »

2015 is set to mark a paradigm shift in how British retailers mark the Black Friday retail holiday with Asda, Oasis and Primark already opting out as it becomes the domain of online sellers confident that a seamless experience over a longer trading period can avoid the in-store chaos of previous years. Overcrowded stores, low stock and even scuffles breaking out amongst shoppers dominated last year's coverage of the event, casting many retailers in an unseemly light. Read the whole story »

Businesses are reporting a slow start to Black Friday. UK stores opened their doors early and cut-price deals were put online overnight, with analysts predicting record sales. Consultants Experian and online retail group IMRG are forecasting online purchases will hit GBP1.07bn, the first time they have passed GBP1bn in one day. Visa Europe said GBP1.9bn could be spent online and in-store on its cards alone. Last year's Black Friday saw fighting over bargains, Web sites crashing and delivery companies struggling. Read the whole story »

A source close to GSK said the company is looking to consolidate agencies within its various product categories. Roster and non-roster agencies are involved in the review. Sensodyne, the toothpaste, Piriton, the allergy treatment, and Panadol, the pain-relief medication, are among the brands under review. The Grey network creates advertising for Sensodyne, Piriton and Panadol. CHI & Partners picked up the global advertising account for the Maxinutrition sports-nutrition range in 2013. Read the whole story »

Britain's Royal Air Force sent an email to journalists inviting these website users to register for an account. The paid service required the recipients to send their banking details using unencrypted email to a third party. The email which read, "Journalist/media pros tracking news events? Use our site for info? Please support research to develop our site," was promoted through the Royal Air Force's official Twitter feed last week. Read the whole story »