Friday, August 12, 2016
by Tobi Elkin, Staff Writer
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms are key for implementing programmatic and retargeting campaigns. More

by Richard Whitman, Columnist
And while Australians would appear to be more emotional than most as indicated by this increased level of crying while watching your ads, they are actually less emotional than the rest of the world. More
by Wendy Davis, Staff Writer
Adblock Plus has unveiled a workaround that allows users to resume blocking ads on Facebook. More
by Thom Forbes, Featured Columnist
by Tobi Elkin, Staff Writer
by George Simpson, Featured Contributor
by Sean Hargrave
MAD London is taking a short break from today. We will return Tuesday, August 30th. Read the whole story »
by Laurie Sullivan
Google calls a slow mobile experience too disruptive, so on Thursday the Mountain View company introduced Accelerated Mobile Project Ad Landing Pages built in AMP-HTML. Read the whole story »
by Steve McClellan
The finding was disclosed today by 4As President Nancy Hill, in a guest column she penned for Campaign US that detailed a recent survey by the agency trade organization. Almost two-thirds of respondents either agreed somewhat (40%) or agreed totally (19%) that there were times when they personally experienced discrimination without recognizing it -- only now do they see it was discrimination. Read the whole story »
by Tobi Elkin
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the IAB Performance Committee, on Thursday announced an overhaul of its Attribution Primer. Read the whole story »
Samsung has had by far the most effective campaign among the headline Rio Olympic sponsors, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE]. Since the opening ceremony last Friday (August 5), the tech brand has racked up 14,000 mentions globally -- with Coca-Cola the next closest, having amassed 5,651 mentions. Read the whole story »

Dozens of celebrities have been warned about endorsing products on social media without declaring they had been paid to do so, the government has said. The Competition and Markets Authority (CMA) also warned the firms paying them and forced the intermediary, Social Chain, to undertake to stop. But the CMA insisted on keeping the names of the public figures and the companies secret. Read the whole story »

Unilever's Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet to gather data on changing consumer behaviour and market trends. The partnership, which runs until October, offers consumers a new "Persil Wash & Fold" service that will see clothes washed with Persil washing powder. Customers can book through a Persil branded Web site or ZipJet app. Read the whole story »

Archant, the publisher, will invite media agencies and brands directly to participate in an auction run by and Mediaforce, its national sales house. Commercial partners will be offered to bid on full-page ads and sponsorship of the "What's On in Europe" and weather guide in the centre spread. About 20% of the available inventory is part of the auction process. Read the whole story »