Friday, January 20, 2017
by Tobi Elkin, Staff Writer
With the news last week that ad-tech stalwart Rubicon Project is exploring strategic options, including a sale, industry vets weighed in on their views of the situation. More


by Joe Mandese
On the morning of his inauguration, I can't help but reflect on how magical Donald J. Trump truly is. And by that I don't mean how he has cast a spell over many Americans, but how he has demonstrated his mastery of what many consider to be the true secret of magic: the art of misdirection. More
by Ellen Oppenheim, Op-Ed Contributor
Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will advertising and media companies take the steps necessary to address the new realities? Evidence suggests that many will drag their heels, putting them at risk of falling behind. More
by Chuck Martin, Staff Writer
by George Simpson, Featured Contributor
by Laurie Sullivan, Staff Writer
by Laurie Sullivan, Staff Writer
by Erik Sass, Staff Writer
by Joe Mandese
On the eve of Donald J. Trump's inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and agencies -- to find out how they felt the Trump Administration would impact their lives, both personally and professionally. Overall, Madison Avenue pros are more upbeat on how Trump's presidency will impact them professionally than personally. Asked to rate their professional expectations on a scale from one to five (with five being best and one being worst), 38% of all respondents picked the top two boxes (better), while only 18% selected the bottom two boxes (worse ... Read the whole story »
by Steve McClellan
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihiro Yamamoto, will become the next president and CEO of the firm, effective January 23. Yamamoto will succeed Tadashi Ishii, who said in December he was resigning as a way to take "full responsibility" for the death of a young Dentsu employee whose apparent suicide in December of 2015 has been linked to the excessive amounts of overtime she had been logging in the months leading up to her death. Read the whole story »
by Tobi Elkin
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. Read the whole story »
AROUND THE NET
A quarter of all UK credit and debit card transactions were contactless in November, propelling spending by that payment method to a new record. According to The UK Cards Association, 325 million purchases were made in the UK in November 2016 using cards' contactless option, accounting for 25% of all card payments during the period. Read the whole story »

Football club Tottenham Hotspur will position its new multi-purpose stadium as a "sports destination" in its bid to go from "challenger" brand to serious global player. Set to open in August 2018, the GBP750m stadium boasts the UK's only sliding grass pitch with a permanent American Football field built beneath, on which the club will stage two games a year as part of its 10-year NFL partnership. Read the whole story »

The transition from Barack Obama to Donald Trump has proved a bit much for Twitter, which inadvertently transferred thousands of followers of the former president to his successor's account. Obama was switched to a new handle @POTUS44 account, which is where his followers should have gone. Because of a glitch, they found themselves still following the @POTUS account. Read the whole story »

Google has awarded GBP50,000 (GBP41,000) of seed capital each to three British groups in a bid to rid the Internet of fake news. The groups -- Factmata, The Ferret and Full Fact -- are currently looking to design widgets that will find claims online and determine whether or not they are true. Read the whole story »

An app and device that allows users to design nail art on their mobile phone and print it directly onto their nails is among five business ideas that will be supported in an accelerator scheme launched by L'Oreal and Founders Factory. Read the whole story »