Friday, February 12, 2016
by Mike Peralta, OpEd Contributor
We're seeing struggle across the board, as both agencies and technology companies adapt to an era where brands demand more accountability. Advertising has evolved to the point where brands are dependent on technology to deliver their digital campaigns, yet technology's benefits often stand in direct contrast to the ways agencies have historically transacted media. More


by Ben Frederick, Staff Writer
After we all got used to auto-play video ads giffing quietly in our feeds, Facebook is offering a way for advertisers to connect better without sound: automatic captions. With the use of captioned videos, video view time increased by 12% on average, according to internal tests conducted by Facebook. More
by Laurie Sullivan, Staff Writer
Google will begin censoring search query results across its network of Web sites when accessing information from European countries where requests were made as part of the "Right To Be Forgotten" privacy ruling. More
by Erik Sass, Staff Writer
by Gavin O'Malley
Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in particular. The first brands to test the longer ad format include T-Mobile and Warner Brothers, which is promoting its new comedy, "How To Be Single." Read the whole story »
by Steve McClellan
In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings and oversees media agencies UM, Initiative, BPN and a number of specialty units. Tajer was named to the CEO post last March. IPG said that Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer. Read the whole story »
AROUND THE NET
In an investors call, Twitter's chief executive Jack Dorsey said its live advertising capabilities were now crucial to its future growth and that it is focused on opening up Periscope to brands. His comments mark a step change for Twitter, which last year said that despite Periscope signing up over 10 million users it had no plans to monetise the service for advertisers anytime soon. "We really want to focus on live, because we think it's the fastest and easiest way to understand the power of Twitter and get into it," said Dorsey. Read the whole story »

The owner of the "Independent" and "Independent on Sunday" is considering moving the title online-only. Evgeny Lebedev and his lieutenants have not yet made a final decision, but the economics of print have become increasingly strained as copy sales decline across the industry while ever more readers switch to digital. Assuming the sale of the i goes through, Lebedev is expected to develop the independent.co.uk Web site into an international digital news brand - while stopping printing the newspapers. Read the whole story »

Publicis Groupe's chief executive, Maurice Levy, has said the group's performance in the UK in 2015 was "better than expected" despite the 4.4% drop in revenues. In the results, Publicis Groupe attributed the decline in the UK to the restructure of Razorfish and the management change at Publicis Worldwide's UK office. Levy said the drop in the UK had already been forecast. He has concerns about a potential Brexit (the UK leaving the European Union) and believes it would hurt the UK more than Europe. Read the whole story »

The average circulation of magazine circulation was down 4% year-on-year in the last six months of 2015. The latest ABC audit for July-December 2015 saw mixed results for men's lifestyle publications. "Men's Fitness" magazine was the worst hit with combined sales of print and digital down 18% over the period and 32.3% over the year, marking the greatest decline in sales across the market by far. "Men's Health" managed to improve toward the end of the year with a 0.4% increase. Read the whole story »

MPs have suggested that Google's tax avoidance row is harming the morale of its 4,000 UK employees and that will undermine staff retention. Google EMEA president Matt Brittin faced repeated criticism from MPs on the Commons Public Accounts Committee when quizzed yesterday, alongside Google Vice President of Finance Tom Hutchinson, about the Internet giant's GBP130 million settlement in UK back taxes over ten years. "This is staining your reputation," Richard Bacon, a Conservative MP, told Brittin. Read the whole story »

Sky has launched its "most innovative digital campaign yet," using Twitter Moments, sequential outdoor targeting and new mobile display tools to promote its premium Sky Q service and chase digitally savvy consumers. According to Sky, the digital campaign includes 'a number of firsts' for both the industry and the brand. Sky is using new formats such as Twitter Moments and Facebook Canvas Ads, as well as a variety of display techniques which seek to maximise the impact of the creative. Read the whole story »

email