Friday, January 30, 2015
by Steve Smith
As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really look like? I don't think it looks like Snapchat's new Discover project. More


by Jordie van Rijn
If you think about innovation, the first thing that comes to mind probably isn't email marketing, but the latest gadgets, drones and maybe an Internet-connected fridge or two. But a lot has changed in the way brands and consumers communicate over the last few years. With a trusted and solid channel like email marketing, where does the real innovation take place? More
by Erik Sass
British police have identified a chilling new trend, in which rapists use social media to construct "false narratives" to cover their tracks after they have committed the assault. In one favored tactic, assailants have sent their victims social media messages or texts thanking them for their evening together in order to make it appear that the rape was in fact consensual intercourse. More
by Laurie Sullivan
Google reported Q4 2014 earnings Thursday. Its overall search business held its own in the quarter, all except clicks related to ads on non-Google properties participating in search programs. The price of clicks and clicks related to ads served on non-Google properties participating in its AdSense for Search, AdSense for Content and AdMob businesses programs fell 7% sequentially and 11% year-on-year in Q4 2014. Read the whole story »
by Steve McClellan
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming that it was also conducting a global media agency review. Media shop PHD and search specialist Resolution Media will partner on an integrated offering to service the account. Both shops are part of the Omnicom Media Group. Read the whole story »
AROUND THE NET
A survey released by Turn and Forbes Insight shows that almost three-quarters of marketers (74 percent) said they were able to achieve a competitive advantage in capturing customer engagement and loyalty, while less than a quarter (24 percent) believed they were able to do the same with strategies led through limited data. Read the whole story »

Morrisons' chairman Andrew Higginson says the ads of the big-four supermarkets "only talk to one another rather than directly to consumers." "While the discounters have successfully stuck to customer engagement, the big four supermarkets have been too guilty of backing the mantra of improving returns," said Higginson. Read the whole story »

Argos is to open 10 digital stores in Sainsbury's supermarkets. The agreement gives Sainsbury's customers access to new format Argos digital hubs where they can buy over 20,000 non-grocery products in store via tablets, or reserve online for collection within 48 hours. A further forty thousand products will be available for home delivery. Read the whole story »

Sky will launch its own mobile network next year after signing a wholesale deal with O2, in a move that could help convince competition watchdogs that Hutchison Whampoa should be allowed to buy the mobile operator. The deal, which overturns Sky's long-standing aversion to mobile, will be seen as mostly defensive, as arch-rival BT prepares to take over EE. Read the whole story »

Christian Harris, Deezer's UK and Ireland managing director, is leading the process and has contacted agencies with the brief. A company spokesman said it would invest millions in advertising in the UK over the next three years. The campaign will kick off with digital and TV ads in the second quarter of the year. This is the first time it has sought advertising support. Read the whole story »

Facebook will push investment into improving its measurement tools to reassure marketers of its value in 2015 after the company's fourth-quarter results showed a sharp increase in ad revenue. During the brand's earnings call on Wednesday, COO Sheryl Sandberg said that encouraging brands to invest more in Facebook's ad platform will be the biggest "challenge and opportunity" of 2015. Read the whole story »