Thursday, April 16, 2015
by Tyler Loechner
Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes that the overall viewability rate of digital video ads was 45% last year, representing only a slight improvement over the 43% rate from 2013. The "improvement" is even less impressive when considering that Vindico was using an even lower bar to measure viewability in 2013. More

by Erik Sass
A social media communications management system from Forbes? Sure, why not! The business magazine turned digital media powerhouse and branding juggernaut is licensing its name and brand to SocialPort, a system created by rFactr to help companies optimize marketing content across different social platforms, with a focus on social selling in B2B marketplaces. More
by Gavin O'Malley
As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to its service. Now, when they visit, they will be presented with topics to explore, including Politics, Pop Artists and Cute Animals. Read the whole story »
by Tyler Loechner
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm with attribution technology. Terms of the deal were not disclosed. Post-acquisition, Medialets will continue to operate as a standalone business, per Eric Litman, chairman and CEO of Medialets. WPP will "significantly" invest in Medialets, Litman said. Read the whole story »
by Steve McClellan
The acquisition of will bring Forbes' patented suite of applied neuroscience methods, dubbed "MindSight," into the network's portfolio of consumer insights tools. Forbes Consulting Group (founded in 1985) will become part of Copernicus, Dentsu Aegis Network's data-driven marketing strategy consultancy, with Forbes Consulting Group's founder David Forbes taking the position of Chief Innovation Officer of Copernicus. Read the whole story »
The BBC is to begin allowing paid product placement in programmes on its BBC World News international TV channel. BBC programmes outside the UK have already been sponsored by commercial interest. Product placement will apply to feature programmes on topics such as sport, travel and technology. But it will not feature in news content. Read the whole story »

With ambitious plans to open a new store every week, Habitat is confident its new television campaign can help it to become a high street fixture once again. Design brand Habitat went into administration back in 2011, closing around 70 stores across Europe and the UK, and only keeping its three flagship Central London stores open. However, since being acquired by the Home Retail Group, which also owns Homebase and Argos, the business has focused all its energies on the UK market and opening smaller store formats. Read the whole story »

Unilever hopes to grow its global e-commerce sales by 40% in 2015 in an effort to reach more customers through digital channels. The move is part of its cost-cutting strategy to make its advertising budgets work more efficiently. The company announced plans yesterday to "step up resources" in e-commerce, "further accelerate digital" and increase overall brand and marketing investment this year in order to see more return on investment. Read the whole story »

We are meant to be more "connected" than ever in an era of mobile communications but new research suggests that millions of us feel we now have less and less direct contact with other people. A survey found that almost four in 10 people feel they now have less daily interaction with people they know than they did just five years ago while only one seven feel they have more. Even when people do interact with others outside of the workplace, it is more likely to be through a phone call or text message than direct face-to-face contact.a Read the whole story »

The owner of the Daily Express, Richard Desmond, has handed over GBP1.3m to boost UKIP's general election campaign. The newspaper baron, who began his publishing career in pornography, said he was making the donation because he "firmly believes in UKIP". It comes at a time when Ukip is being squeezed in the polls by the Conservatives and Labour, having dropped from its peak of 19% to around 14% or less. It comes on top of a GBP300,000 donation to the party last year and speculation that Desmond would like a peerage. Read the whole story »