Tuesday, September 23, 2014

by Joe Mandese
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer adoption of digital media, which will account for 28.3% of total ad spending by 2016, according to the latest quarterly forecast from Publicis' ZenithOptimedia unit. At that rate, digital -- including both mobile and desktop Internet advertising -- will increase its share of ad budgets by more than seven percentage points over 2013, the year ZenithOptimedia baselines its current estimates. Read the whole story »
Thomson is launching a youth-focussed brand called Thomson Scene in an attempt to capture customers for life. The new brand replaces its current youth brand 2wentys and is aimed at aspirational 20- to-30-year-old professionals that have their first job and "money in their pocket." The brand has two arms -- Scene Hub for customers who like nightlife and want to be in lively resorts and Scene Style, offering more upmarket, chic hotels with a designer feel. Read the whole story »

American International Group (AIG) is quickening investments in social, video and online advertising to exploit growing buzz around rugby ahead of next year's World Cup in a bid to forge stronger ties to a public still wary of its past as one of the big causalities of the economic crisis. The insurance firm is coordinating Facebook, Twitter and YouTube to give sponsorships with the New Zealand and USA national rugby teams more international exposure in the buildup to next year's tournament in England. Read the whole story »

Apple has sold over 10m units of its newly released iPhone 6 and iPhone 6 Plus in the first three days since going on sale. The company's chief executive, Tim Cook, claimed that sales of the new device had "exceeded expectations" following the first weekend totals. "While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible," he added. The handsets have yet to go on sale in China. Read the whole story »

It is vital for brands to allow consumers to buy direct, according to an e-commerce study from Digital River, which found that 89 percent of people would visit a brand's Web site when shopping online, yet 31 percent would "change allegiance" to a rival brand if they couldn't buy an item directly online. In the survey of 1,000 UK consumers, 78 percent said they would buy an item from Amazon if they couldn't get it directly through their preferred brand's Web site. Only 22 percent would go to a retail outlet. Read the whole story »

Instagram has launched its much-anticipated advertising service in the UK through an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb OMD, OMD, and PHD have become the first to roll out ads in users' Instagram feeds: Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose. Sponsored photos and videos now appear in Instagram's main feed, identified with a sponsored label. Read the whole story »

Just 7 percent of bloggers don't like to be contacted by brands, while nearly half like contact "a lot," according to research by blogger outreach agency Yomego. In what it claims to be the largest study of blogger attitudes to date, it also found that nearly a quarter expect payment to write about brands, while roughly half believe it depends on the agency and brand involved. Another key finding is that the younger a blogger is, the more likely they are to have an ambition to make a career from blogging. Read the whole story »