Wednesday, September 17, 2014
London Blog
Social media is at its worst when snake oil merchants claim buzz measurements can predict outcomes and shape strategy. The folly of measuring social buzz and applying to a wider … Read the whole story
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
