Sorry, but someone has to ask. Why are companies and marketers so apparently fixated on appealing to people just entering the workplace? Shouldn't it be the other way round? Why … Read the whole story
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager … Read the whole story
Sharethrough, a native ad exchange headquartered in San Francisco, on Thursday announced it has acquired VAN, a UK-based content distribution platform. Financial terms of … Read the whole story