London Blog
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% of display will pass through certified … Read the whole story
- COMMENTARY
There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) … Read the whole story
With a bit of logic that's twisted at best, Y&R China CCO Nils Andersson says that China will own creativity in the 21st century. Read the whole story
- COMMENTARY
It's been two months since the Wall Street Journal reported that Google has been considering a "Buy Now" button on Google Shopping. The rumored … Read the whole story
Working with McCann London, the folks behind Cannes Lions have launched a new campaign that suggests agencies offer to send their worst employees to … Read the whole story
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story
