Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from comScore don't give an answer, but … Read the whole story
Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story
Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? … Read the whole story
Virool, a programmatic video ad firm, on Tuesday announced it has appointed Andy Chandler as managing director, UK. The appointment comes several months after … Read the whole story
ChannelAdvisor released its February same-store sales (SSS) year-over-year analysis for Google search ads, comparison shopping engines, Amazon, and eBay. Search ads did fairly well, … Read the whole story
The success of a display campaign is relatively easy to understand: Was there sufficient ROI tied to it? Native ads that deliver on existing … Read the whole story
After disrupting -- or at least discomfiting -- the traditional retail industry,the burgeoning online group commerce industry is itself ready for some disruption. At … Read the whole story
Consumers share branded Pinterest content on the social Web 150% more than general branded content. Some of the most shared brands on Pinterest include … Read the whole story
Some of the money in mobile payments is starting to be shifted around. Two separate and unrelated recent moves by two different companies point … Read the whole story
Financial investment firm Kennet Partners and co-investor Joe Wang made a $17 million investment in TreeHouse Interactive, a partner relationship management (PRM) provider, acquiring … Read the whole story