The "i" newspaper tv ad changes to fit in with the news topic of the day. It's an impressive step, but could it be more important for what it may … Read the whole story
AUSTIN, Texas - One of the best news organizations of the digital age, long a fixture at SXSW, was not present to record anything … Read the whole story
Facebook, a mobile-first company, has bought the shopping search engine TheFind, with plans to capitalize on the technology and close it down. Some members … Read the whole story
The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, … Read the whole story
Capturing creatives' interest in data is a matter of making it comprehensible to their role in the project. Instead of just informing them, for … Read the whole story
Most CMOs are very effective, but only a handful come close to reaching their potential. In fact, only one in eight CMO studied scored … Read the whole story
New social networking sites are no longer launching daily as they were a few years ago, which is a relief. The slow-down is good … Read the whole story
It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data … Read the whole story
Blippar demonstrated Saturday a new version of its mobile augmented reality search engine that relies on image recognition at South By Southwest (SXSW) Interactive. … Read the whole story
A Google software issue revealed that the whois database containing the contact information for people who own domain names has exposed names, addresses, email … Read the whole story
Donuts, a domain registrar, will launch its first advertising campaign Monday, after raising about $100 million in funding during the past year. The funds … Read the whole story