The British digital media industry is said to be up in arms over EU plans to implement a single market. Considering that a single market is what the EU is, … Read the whole story
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story
With the move Troy Ruhanen, who was appointed worldwide president of the Omnicom agency last July, redraws the shop's organizational blueprint. He will personally … Read the whole story
Google and Johnson & Johnson will team up to develop an advanced, robot-assisted surgery platform, and both companies will contribute intellectual property and expertise. … Read the whole story
Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when the … Read the whole story
A 21-year old investor writing on Seeking Alpha, says because he's young and we're not, he knows that YouTube will survive any attacks. His … Read the whole story
Three weeks ago, I wrote a column about exponential technologies. I looked at the way that any industry built on information will follow a … Read the whole story
The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led … Read the whole story
When it comes to improving a consumer's shopping experience, it's not only mobile that retailers need to worry about. Besides there being somewhat of … Read the whole story