London Blog
Facebook is a now an out-and-out advertising channel. As long as brand marketers romanticise about previous organic reach, they will continue to put off the decision to put up, and … Read the whole story
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
- COMMENTARY
Mobile's share of total online video viewing is set to soar from 26% last year to 40% this year and just over 50% by … Read the whole story
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
- COMMENTARY
While its popularity may have wobbled somewhat over the last two years or so, Facebook is still the most popular social network among teenagers, … Read the whole story
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story
COMMENTARYTapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales … Read the whole story
Given the cringe-worthy risks, companies are often wary about employees speaking on their behalf on social media. LinkedIn thinks this cautious approach means missing … Read the whole story
COMMENTARYMobile is inching closer to the halfpoint point of all online traffic but sales are not rising. Almost half (46%) of all traffic originated … Read the whole story
- COMMENTARY
I knew this saying was true, but to see tangible examples is always an amazing find. After examining the results of many Net Promotor … Read the whole story
- COMMENTARY
Nothing beats word of mouth and adding video to that has become a powerful marketing tool, as thousands of beauty vloggers and others have … Read the whole story
