Google and Amazon topping a list of brands deemed meaningful tells you all you need to know about consumer double standards when it comes to doing the right things vs … Read the whole story
Worldwide advertising spending will slow down in 2015 from previous estimates, but the U.S. continues to command the greatest share. Internet advertising spending will … Read the whole story
Magnetic CEO James Green says his firm has figured out a simple, elegant and -- he claims -- fool-proof solution to weeding out bot-driven … Read the whole story
In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on … Read the whole story
On the "creative vs. programmatic" panel at OMMA LA on Wednesday, the definition of one of those two words proved flexible. And this time, … Read the whole story
That's significantly below competitors so far reporting first-half results. But the Sapient acquisition and favorable currency fluctuations boosted overall revenues and profits sharply. Read the whole story
Over the last few months, I've sat in multiple meetings with Fortune 100 brands discussing data and digital advertising. On multiple occasions I've heard … Read the whole story