London Blog
It's been a bad week for digital display as viewability dipped to 49% and bots were said to be accounting for half of the Web's traffic. This week's takeaway, then, … Read the whole story
Publicis Groupe CEO Maurice Levy told analysts Thursday that participating in the numerous ongoing (mostly media) reviews has shaved a bit (about one-tenth of … Read the whole story
- COMMENTARY
The big overhaul at Twitter continued this week, with a major update to its Answers service, which will allow app developers to track the … Read the whole story
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
- COMMENTARY
Many years ago (and I mean MANY), when I started my career in email, I had a mentor whom I still respect very much. … Read the whole story
- COMMENTARY
My problem with New Belgium Brewery has nothing to do with its branding (consistent and imaginative) or its products (assuming they don't own a … Read the whole story
