Publishers that fill our tabs with video ads automatically blurting out audio or cover content with intrusive ads need to see that they are part of who is fueling the … Read the whole story
The BBC offers hugely popular shows that people outside the UK are resorting to VPNs to gain access to via iPlayer. Instead of shunning … Read the whole story
Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. … Read the whole story
News broke earlier this week that hackers have been buying ads on real-time bidding (RTB) platforms and embedding them with RIG 3.0, which checks … Read the whole story
Facebook's recent policy change on mobile measurement ran afoul of some of its publishing and developer partners, leading to a rare climb-down for the … Read the whole story
Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing … Read the whole story
After taking away some data from search marketers, Google is giving back. The Mountain View, Calif. company has made Search Analytics data accessible to … Read the whole story