With GBP200m reputed to have been wasted by Premier League and Championship football shirt sponsors, it begs the question: when are brands going to move from supplying a logo to … Read the whole story
The deal follows FutureBrand's 2013 acquisition of retail experience design specialist UXUS. In both cases, FutureBrand had worked previously with the agencies on shared … Read the whole story
Email marketing is constantly evolving. Staying on top of the transformation is vital, but knowing what's coming is just the first step. You also … Read the whole story
The "multi-layered structure" of the online advertising industry and the rise in mobile phone use to search for information requires companies across multiple industries … Read the whole story
Google on Thursday announced it plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. Read the whole story
Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of … Read the whole story