Who wants to put cards in a wallet and assign offers to their accounts online? Make it simple, make it convenient and loyalty will follow. Read the whole story
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display … Read the whole story
When it comes to today's TV buys, Magna Global is measuring performance in a number of different ways. Yet the strategy and intelligence firm's … Read the whole story
Twitter is expanding its "Buy Now" button initiative in partnership with Bigcommerce, Demandware, Shopify and other ecommerce partners. Read the whole story
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who … Read the whole story
London-based messaging and data network Donky released a new analytics suite that allows deeper segmentation and analysis of mobile app and web users for … Read the whole story
Brand-told stories work harder for a brand when they appear on neutral platforms (YouTube, for example) or sites owned by the advertiser. Read the whole story