Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story

Mobile will account for 70% of the programmatic display market by next year. Expenditure on mobile programmatic has also led to increased investment in … Read the whole story

This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images … Read the whole story

Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling a new benchmark tool for email marketers on Tuesday. Adobe's tool differentiates the … Read the whole story

With new channels, such as wearable technology devices, brands have the opportunity to create tailored messages to each consumer - creating a new customer … Read the whole story