A one in five engagement rate with digital content has to be celebrated, doesn't it? Which other channel wouldn't kill for such a "problem"? Read the whole story
The UK edition of 'FHM' magazine, for years the lowbrow rival to Maxim -- yes, such a thing did exist has closed. Also closing … Read the whole story
I'm heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising … Read the whole story
We're learning what it means to be forced to be reactive. Sometimes, as on last Friday at 9:20 pm CET in Paris, France, we … Read the whole story
The Digital Advertising Alliance (DAA) has released initial guidance regarding the use of cross-device data gathering and transparency to help companies self-regulate. Read the whole story