London Blog
Soccer clubs need to realise their product and their brand is the fans, and marketers should apply this lesson to their own businesses. Read the whole story
In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees … Read the whole story
COMMENTARYGoogle will begin censoring search query results across its network of Web sites when accessing information from European countries where requests were made as … Read the whole story
Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in … Read the whole story
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We're seeing struggle across the board, as both agencies and technology companies adapt to an era where brands demand more accountability. Advertising has evolved … Read the whole story
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After we all got used to auto-play video ads giffing quietly in our feeds, Facebook is offering a way for advertisers to connect better … Read the whole story
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Venture capitalist Marc Andreessen, a member of the Facebook board of directors, sparked outrage with a tweet Wednesday following the Indian telecom regulator's decision … Read the whole story
