London Blog
As eMarketer predicts, one in four will be blocking next year. It's time to block the blockers and bring them back into the fold. Read the whole story
Company executives said that was slightly above internal expectations and that they are still projecting full-year 2016 organic revenue growth of between 3% and … Read the whole story
- COMMENTARY
Retailers need to get away from legacy days of emails shifting stock so customers are shown what they want, not what the retailer needs … Read the whole story
The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of … Read the whole story
Ad blockers tested in the study included AdBlock, AdBlock Plus and uBlock Origin. Sites included in the study are British Airways, Lingus, RyanAir, Vodafone, … Read the whole story
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private … Read the whole story
- COMMENTARY
Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly … Read the whole story
- COMMENTARY
Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of … Read the whole story
- COMMENTARY
Last week, Google announced that it will test exchange bidding in Dynamic Allocation with a few of its partners. While some are pointing to … Read the whole story
