Mobile-first social Millennials see social as more important than television for news -- and half of the time, they don't notice which media brand they're engaging with. Read the whole story
Browsing behaviour gives a new dimension to customer data, providing brands with new insight on who is ripe to receive a call to action. Read the whole story
In writing this column, I often put ideas on the shelf for a while. Sometimes, world events conspire to make one of these shelved … Read the whole story
This year's macro theme: The alchemy of creativity and technology can drive cultural impact, transform human behavior and create meaningful change for both business … Read the whole story
Microsoft's acquisition of LinkedIn -- its priciest to date and likely the most data-driven -- could set an example for the challenges organizations will … Read the whole story
Likely inspired by the popularity of WhatsApp and Google Hangouts, Facebook's Messenger app will now let Android users communicate with friends via SMS. On … Read the whole story