London Blog
Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 Google Cardboard sets? Read the whole story
Email marketers should take note of Instagram's rapid success, because email newsletters drive more frequent purchases when paired with social media according to a … Read the whole story
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Cleaning lists will improve open and click-through rates, and in two years time, it could save you from a huge EU fine. Read the whole story
News Corp. announced today that its U.K. publishing arm, News UK, will invest millions in its video production efforts across its newspaper Web sites. … Read the whole story
COMMENTARYIt didn't take long for the jury to decide the Grand Prix for Creative Effectiveness, according to jury president Andrew Robertson, CEO BBDO Worldwide. Read the whole story
"We live in a world today where everything is fragmented, which is incredible in many ways," the British ad vet told a full house … Read the whole story
COMMENTARYGoogle Creative Labs London took home the award for its "Project Jacquard," a process that enables touch and gesture interactivity to be woven into … Read the whole story
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Raised on borderless social networks and home-sharing apps, young people are destined to reject the shortsighted allure of nationalism. So Airbnb CEO Brian Chesky … Read the whole story
COMMENTARYThe eureka moment for any creative endeavor in the digital age is finding the right balance between art and science, according to a group … Read the whole story
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I recently read the Association of National Advertisers report regarding the findings of non-transparent practices in the agency world. If I were an agency … Read the whole story
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That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to … Read the whole story
