MAD London Editions for July 2016
- MAD London - Friday, July 29, 2016
- Why Twitter Is Doomed To Disappoint Wall Street
- Facebook Credits Mobile Ads With Driving Profits To $2B
- Amazon Launches Its Dash Scanner In The UK
- 'Economist' Utilizes New Tech To Up Engagement Stats
- Publicis One Overhaul Will Be A Model For Others, Holding Group Claims
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
- Here's What Marketers Should Note From Google's Second-Quarter Earnings
- Wanna Reach Millennials? Then Keep On Emailing
- Huge Amazon Profits Make Jeff Bezos World's Third-Richest Person
- Can Coca-Cola Get A Marketing Boost Or Must It Accept Lower Profits?
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
- Consumer Confidence Slumps Post Brexit Vote
- All Video May Not Be The Answer For Some Publishers
- Brexit Fears Are Slowing Down London Bus Shelter Screen Rollout
- Sky Posts Record Operating Profit
- MAD London - Thursday, July 28, 2016
- Initiative's Elms Takes New Interpublic Role, Baxter Succeeds Him As CEO
- Havas Growth Outperforms Rivals
- Is Privacy Shield Already A Dead Man Walking?
- Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
- Anti-Brexit Pop-up Paper 'New European' To Continue Publication
- Interbrand Puts A Spotlight On Young 'Breakthrough' Brands
- The (Probably Never) Coming Excitement Of AppleTV
- Pinterest Looks To Broaden Appeal To Brands
- Millennials Are Not Cord-Cutting, They're Just Tuning In On Laptops
- Tech Money 'On Pause' Following Brexit Vote
- BT Sport And Sky Sports Launch Football Campaigns
- Brands Must Accept Some Responsibility For Killing Apps
- Landor London Appoints New MD
- UK Millennials Are Watching TV On Laptops More Than Televisions
- DNC Says WikiLeaks Timed Email Release to Convention
- Data Without Context Is Noise
- MAD London - Wednesday, July 27, 2016
- Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
- EU-U.S. Privacy Shield Approved For A Year
- IAB Study Says Advertisers Can Win Back Ad Blocking Consumers If They Follow A Few Crucial Guidelines
- Why Consumers Use Ad Blockers And What Motivates Them Not To
- Only 9% Of Ads Viewed For Longer Than A Second
- SteelHouse Files Lawsuit Accusing Criteo Of False Advertising
- IPG's Golin Restructures, Tries 'CEO+' Approach
- Apple Sales Are Down But Interest In AR Is Sky High
- Mobile Apps Rule In Managing Household Connected Devices
- ITV Profits Are Up But Cuts Planned Due To Brexit Uncertainty
- When Evolution (And Democracy) Get It Wrong
- IPlayer Doesn't Save The Day As Top Gear Viewers Nearly Halve In A Month
- Australian Rules Advertising
- Archant Says Its Nimble Size Enabled The New European To Be A Success
- French Furniture Store Launches Nationwide Pokeman Go Competition
- Why It's Time Digital Display Got Creative, Like Digital Outdoors
- MAD London - Tuesday, July 26, 2016
- Dentsu Aegis Acquires B2B Indie Gyro, Will Merge With Interprise To Form Global B2B Network
- BT Avoids Splitting Off Openreach
- ITV2, AwesomenessTV Ink A Big Program Deal
- 'Guardian' Reduces Media Coverage In Face Of Record Losses
- Social Data To Dominate Online Targeting
- New Facebook Mobile Video Features Turn Up Heat On YouTube
- John Montgomery Promoted To EVP Brand Safety, GroupM Global
- Amazon Steps Up Drone Testing
- Leading IoT-Connected Countries: Sweden, New Zealand, Norway; U.S. Ranks #7
- UN's CMO Says Brands Can No Longer Stay Quiet On Global Social Issues
- Group M Hires A Standards Enforcer
- Cheil London Launches Cheil Health
- 3 In 4 UK Marketers Use Email Automation
- Mumsnet Leading The Pack In Automated Email
- Forget Who Owns Openreach --The Real Issue Is BT's Woeful Customer Service
- MAD London - Monday, July 25, 2016
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
- A Month After Brexit Vote, Ad Industry Must Decide
- The End Of Advertising, As We Know It
- Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
- Ad Industry Needs To Get On New Minister's Radar, Warns Ed Vaizey
- Sorry, Stuck In Traffic
- IPG Quarterly Growth Softens, Full-Year Targets Still On Track
- In The Age Of The Audience The Consumer Is In The Driving Seat
- Facebook's Wright Brothers Moment
- Instagram Lets Celebrities Automatically Block Trolls
- Cannes We Talk About Effectiveness?
- Operating Losses Widen At 'The Guardian'
- Ed Vaizey Is Right -- Ad Industry Needs To Be A Loud Voice In Our Brexit Fiasco
- MAD London - Friday, July 22, 2016
- Dark Social: Emperor's New Clothes Or Huge Olympic Opportunity?
- Havas Group Launches New Media Agency Network
- Facebook Trials British Drones To Bring The Internet To The Masses
- Is Europe Ready For Mobile-First Email Marketing?
- Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
- Publicis More Worried By U.S. Economy Than Brexit
- Brexit Proves Mixed Blessing For UK Newspapers
- UK's The Specialist Works Takes Control Of Elarbee Media
- New Culture Minister Promises To Listen To Ad Industry's Brexit Concerns
- Number Of Apple Watches Hitting The Market Drops By 55%
- Sky Sports To Offer Free Broadband As Battle With BT Escalates
- Publicis Anticipating Q3 2016 Declines Following Loss of Accounts in 2015
- EU Referendum Gave Newspapers A Boost In June
- Pro-Remain Paper, 'The New European,' Is Off To A Promising Start
- Hendrick's Takes To London's Streets In A Bus Offering Cocktails
- MAD London - Thursday, July 21, 2016
- Facebook Messenger Hits 1 Billion Monthly Active Users
- P&G Holds Agency Talks Over Potential GBP210m Media Review
- Humanity Is The Killer App Email Marketers Must Never Ditch
- Google VR For Android Poised To Become Reality For Ads
- Spotify Ups Its Programmatic Game
- London-Based ManvsMachine Opens Los Angeles Office
- Publicis To Name Levy Successor By February
- Google Unveils Faster-Loading Mobile Ads
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
- Procurement Back In The Spotlight After Brexit Vote
- Google's Demographic Squeeze Play
- Agencies Gear Up For Government Roster Reappraisal
- Is It The End Of Disposable Content?
- Ghostbuster Actor Abuse Prompts Troll Clampdown At Twitter
- Brexit Won't Lead To Drastic Downturn, PwC Says
- Lord Save Us From The March Of The Procurement Accountants
- MAD London - Wednesday, July 20, 2016
- Why Would Any Brand Think Social Media Users Are Primarily Interested In Them?
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
- Uber Taken To Court By UK Drivers Over Employment Status
- Welcome To The Tin Age Of Marketing
- MEC Drives New Partnership With AOL, Michelin
- English Football League Signs New Digital And Streaming Deals
- Look Out, Foot Traffic Metrics, Here Comes Snapchat
- Ad Blocking Forces Creative Solutions From Advertisers
- Could Apple Launch Three iPhone 7 Models, Including A 'Pro'?
- Consumers Can Get In The Way Of Internet Of Things Advances
- You/Tube, Netflix and BBC iPlayer Are Millennials' Favourite Brands
- Adidas Looks To More Speed In Reshaping Its Business
- Heathrow Gets Emotional In First Ever TV Spot
- Guy Phillipson To Step Down As IAB UK Chief Executive
- Branded Content Still Fails To Engage Social Users
- Email Records May Be Kept For Crime Fighting, ECJ Rules
- MAD London - Tuesday, July 19, 2016
- Zenith Figures Show Mobile Leaps To Top Video Channel
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
- Ad Blocking -- Time To Appease The Frustrated?
- Low New User Numbers Send Netflix Share Price Tumbling
- SoftBank Places $32 Billion Bet On Internet Of Things
- BBC Launches Personalised App
- Yahoo Losses Widen As Tumblr Disappoints
- Kelvin Mackenzie's Sun Column About Muslim Reporter Gets 300 Complaints
- Vevo Relaunches Claiming To Be 'One Stop Shop' For Music And Video
- Marketers Must Take Control Of Transparency, ANA Urges
- Channel 4 Launches A PhD In TV Advertising Neuroscience
- Microsoft Wins Court Case Over Revealing Emails Stored In The EU
- London-Based Phrasee Gets International Expansion Investment
- UK Music Producer Posts Email Address On London Billboards
- Are Transparency Audits The Panacea To Restore Advertiser And Agency Trust?
- IoT Chip Designer ARM Called Most Important SoftBank Purchase
- ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role
- MAD London - Monday, July 18, 2016
- Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
- Uber Ice Cream Launch Postponed In The Wake Of The Nice Attack
- Facebook Integrates Instant Articles With Messenger
- Baidu To Pay $437m For AC Milan
- ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon
- Audience Plummets 80% As British Open Switches To Sky Sports
- ARM Holdings Sold To Softbank
- NFU Complains Over Supermarket 'Fake Farm' Brands
- Ed Vaizey Replaced As Culture Minister By Matthew Hancock
- Havas Loses Dettol To McCann
- A Spoonful Of Sugar Helps Millennial Media Go Down -- Just Ask Unilad
- Using Augmented Reality To Drive Social Success
- All Women, No Bots: The New Bridges Of Ashley Madison County
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