London Blog
Researchers are saying dark social will be a huge opportunity during the Olympics. But how does private sharing translate into wider opportunities? Read the whole story
The company said that it would combine its existing Forward Media with FullSIX, which it acquired last year to form the new offering, effective … Read the whole story
- COMMENTARY
The rest of Europe will follow the UK's mobile-first lead. So, if your campaigns don't work on a small screen and a fat thumb, … Read the whole story
The number of Programmatic Direct deals on DoubleClick AdExchange tripled in 2015, with the rate of growth on mobile far outpacing desktop. Google saw … Read the whole story
- COMMENTARY
Newspapers across the political spectrum enjoyed a big boost in online traffic. But they are also suffering negative impacts from political uncertainty on their … Read the whole story
The two shops were familiar with one another. TSW and Elarbee Media have been working in partnership for a number of months prior to … Read the whole story
COMMENTARYMost notably, the flood of Apple watches hitting the market seems to have hit a wall. While sales of other smartwatches are up, the … Read the whole story
While things are not dire, CEO Maurice Levy said the loss of accounts in 2015 will have a "significant impact" on the current quarter. Read the whole story
