It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter of time until a tech giant … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to … Read the whole story
It may get written off by social gurus and the like, but Deloitte's latest research shows mobile email use is soaring. Thus, brands are … Read the whole story
IBM Watson has recently made a foray into consumer marketing, including initial relationships with Campbell's, Unilever, GSK and Toyota among others. At IAB MIXX … Read the whole story
Smartwatches still have somewhat of an uphill climb. The latest tracking numbers from IDC show the number of smartwatches hitting the market this year … Read the whole story
At an Advertising Week panel on the evolution of programmatic media, industry heavyweights shared their vision on whether programmatic has delivered on its promise … Read the whole story
Sophisticated marketers and the agencies that support them are beginning to look deeply at using deterministic data-that is, data collected firsthand, aggregated from sources … Read the whole story