Ticking the box of viewability means ads appear in small units on cluttered pages where they go unnoticed, new research shows. Better to go big and forget about viewability? Read the whole story
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of … Read the whole story
Five tech titans -- Amazon, DeepMind/Google, Facebook, IBM and Microsoft -- have formed a coalition to educate advertisers and consumers on the ongoing development … Read the whole story
Google's cloud-based services are rebranding Google Cloud, the Silicon Valley technology giant announced Thursday. Read the whole story
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story