London Blog
The latest figures put UK viewability at just 49% (including fraud), which is pretty depressing -- but could some of the UK's malaise be caused by pioneering 'tall' pages and … Read the whole story
Publicis' organic revenue growth was 1.9% for the first nine months of 2016. Exchange rates impacted revenue negatively by about $49.37 million, or 1.9% … Read the whole story
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It's not social media and it's not a new killer messaging app. Research is showing that the best way to reach Millennials is email … Read the whole story
Google has offered a survey product since 2012, but the latest version announced Wednesday integrates with its Analytics 360 Suite and allows marketers to … Read the whole story
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The rise of YouTube personalities means the dreams of old are gone. Today's kids don't want to get into TV -- they want their … Read the whole story
adMarketplace announced on Wednesday the addition of several new partners to help advertisers find consumers seeking information, products and services outside of traditional search … Read the whole story
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The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores. Read the whole story
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Without undermining or understating the power of video, for mobile games, there is a new impactful format that cannot be ignored - playable game … Read the whole story
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On your phone or desktop, Facebook wants to become a one-stop shop for, well, whatever your friends are into. To that end, the social … Read the whole story
