London Blog
The FT has shown that when publishers take on the ad blockers, they win -- as long as their content is compelling enough to get whitelisted. Read the whole story
Interpublic Group upgraded its full-year organic revenue growth target to between 4% and 5% today as it reported third-quarter organic growth of 4.3% versus … Read the whole story
The focus of the effort is authenticity and how Facebook Live is all about capturing people's authentic selves, Gary Briggs, chief marketing officer at … Read the whole story
- COMMENTARY
People will drop off lists -- but that will send deliverability in the right direction and leave people who actually want to hear from … Read the whole story
- COMMENTARY
Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution, according to Zaius, a B2C solutions provider. Read the whole story
- COMMENTARY
What if marketers aren't measuring the right things in the first place, and haven't been for a very long time? Read the whole story
