It's just one show for now, but tonight is the first step as Netflix puts a fifth of its massive budget into family shows designed to tear audiences away from … Read the whole story
Similar to the business models of Spotify, Amazon and Netflix, Apple is expected to offer its original fare to Apple Music subscribers. The company … Read the whole story
Those who prioritize efficiency and brevity might be curious why these brands are deciding now to go the long route with their commercials. Here's … Read the whole story
Google has introduced a new version of Accelerated Mobile Pages that it calls AMP Lite. The new Web page format will take up to … Read the whole story
At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publishers about … Read the whole story
Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story
Just because the constant acceleration of technology advancement has become cliche doesn't mean you're prepared. You may think that's OK because everyone is in … Read the whole story
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much … Read the whole story
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" … Read the whole story
Remember the Russian group running U.S. and Netherlands data centers that generated between $3 million to $5 million per day? Advertisers need to become … Read the whole story