MAD London Editions for March 2017
- MAD London - Friday, March 31, 2017
- Global VR Market Heading To $60 Billion
- Trump Drives News Readers Away From 'The Daily Mail'
- Coca-Cola Chooses Facebook Over YouTube For New Video Campaign
- IoT Security Concerns Higher In Europe Than U.S.
- Mindshare, Charlotte Beers Create Community X
- UK Government Says Tech Giants Are Paying 'Lip Service' On Terror
- Facebook Rolls Out Fund-Raising Tools
- Cadbury Calls Creative Review
- Netflix Reveals That London Loves A Drama, Scotland Likes To Laugh
- Premier League Launches First Non-Sponsored TV Campaign
- Longer Tweets -- User Names No Longer Eat Into Character Limit
- Australian Government Curtails YouTube Advertising
- Trump And Brexit Push Readers To The Left -- Switching Or Social Sharing?
- MAD London - Thursday, March 30, 2017
- Irony Alert! Google Boycott Bites As Video Safety Improves
- Google Pushes Apple Out Of Top Brand Spot
- Brand Safety Is Actually Improving Online, Figures Reveal
- YouTube Boycott Nets Broadcasters A Million Pounds Extra Per Week
- Consumers Forecast To Spend $139 Billion On Apps By 2021
- The Advertising Association Lays Out Its Brexit Wish List
- Sky Was UK's Top Ad Spender In 2016, P&G Spend Was Up 28%, Unilever Down By A Quarter
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run Against
- Experian To Review Creative And Media Accounts
- TV Viewers Are Getting Older, Average BBC1 Is Now 61
- Channel 4 Happy To Remain Public, Unhappy With Relocation Call
- BBC Added To NewFronts Schedule
- Why Influencer Marketing Requires A Man/Machine Mind Meld
- MAD London - Wednesday, March 29, 2017
- Grey London Rebrands To Valenstein & Fatt (For 100 Days)
- How The Papers Reacted To The UK Entering The EU, And Leaving
- R/GA Opens Berlin Office, Taps Former Razorfish CEO To Run It
- Advertisers Hold London Talks With Google
- Publicis, Microsoft Partner To Create Custom Experiences Via AI
- Facebook Launches Snapchat-Style Effects
- Facebook Adds 'Stories' To App, Debuts Camera
- Jack Dorsey In London To Offer British SMEs A 'Square' Deal
- Twitter Considers Pre-Roll Advertising On Periscope
- 'The Guardian' Is Suing Rubicon Project
- Adios, Au Revoir, Auf Wiedersehen -- UK Takes A Gamble That Just Might Pay Off
- MAD London - Tuesday, March 28, 2017
- 'Atlantic' Opens London Bureau, 'Forbes' Launches Finland Edition
- Donald Trump Under Pressure To Force WhatsApp To Reveal London Attacker's Final Message
- Brand, Ad Safety Issues Spread From Google To Social Media Platforms
- Google Home Launches Next Week To Take On The Echo
- Daily Mail Is The Biggest Global Victim Of Ad Blocking
- The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
- Tesco Fined GBP129m Over Inflating Profit Figures
- News Brand Advertising 85% More Likely To Deliver New Customers
- Public Trust In The Media Deeply Impacted By Fake News
- Agency Urges Google to Allow Third Party Ad Verification Inside Its Walled Garden
- MPs Urge Tougher Action On Junk Food, Drinks
- Flybe And Honda Get Email Permissioning Fines
- Murdoch Wins First Round Vs Google -- But Could Ad Blocking Make It A Pyrrhic Victory?
- MAD London - Monday, March 27, 2017
- ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
- 'Furious' Boris Johnson Calls Internet Companies' Slow Reaction To Extremism 'Disgusting'
- Instagram Will Filter Sensitive Imagery
- Home Secretary Calls For Police Access To Encrypted Messages
- UK TV Ad Spend To Decline For The First Time In Five Years
- Google Will Shutter Google Talk In Favor Of Hangouts
- Creating The Omnicom Omni-Channel Agency For McDonald's
- BT Fined GBP42m By Ofcom, Must Pay GBP300m Compensation
- Rural Businesses Twice As Likely To Have Broadband Issues
- Google Ads Showing On Questionable Content? Don't Forget To Blame The Marketer
- Could Google's Woes Spare TV A 7% Revenue Nosedive?
- MAD London - Friday, March 24, 2017
- London Reels, Rebounds From Terrorist Attack
- Take Down Extremist Videos Sooner, Boris Johnson's Pleas
- Twitter Considering A Paid-For Premium Membership Option
- UK Ad Boycott Campaign Widens To Newspapers
- Facebook Debuts Collection, Mobile Ads Aid Shopping
- Coca-Cola Lowers Fanta's Sugar Level To Avoid New Tax
- What Will Agency And Advertiser Relationships Look Like In The Future?
- 1 In 3 UK Jobs Could Go To A Robot
- Higher Fuel And Energy Bills Blamed For Retail Slump
- Lack Of Brand Safety Is A 'Death Spiral' For Marketers
- Digital Marketing Can No Longer Hit 'Snooze' On This 'Wake-Up Call'
- MAD London - Thursday, March 23, 2017
- AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
- Google Boycott Spreads To US Via Johnson & Johnson, Verizon And AT&T
- IPG Mediabrands Creates Chief Data & Marketing Tech Officer Role, Taps Cadreon's Kumar For It
- #WeAreNotAfraid -- Defiant Londoners Stand Up To Terror
- AB InBev Puts $2 Billion Global Media Assignment In Review
- Coca-Cola Ditches YouTube Channel
- SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016
- Facebook Backs Header Bidding
- 7 In 10 Twitter Users Are Second Screeners
- Researchers Warn Consumer Confidence Is Waning Due To Brexit
- EU Negotiator Warns Brexit Will Come With A Large Exit Bill
- 'Guardian' Staff Told To Await Redundancy News
- #WeAreNotAfraid -- Trump Jr, Fake News, Selfies And Doctors Show Both Sides Of Social On London Attack
- MAD London - Wednesday, March 22, 2017
- Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
- Pop-Ups And Video Auto Play Ads Named The Most 'Disruptive'
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
- Google Risks Breaking UK Anti-Terror Laws, MPs Warn
- Goldman Sachs Prepares To Move Hundreds Of Jobs To Europe Over Brexit
- This Year's Future Lions Will Be Looking Beyond The Expected
- Facial Reactions Can Identify Which Ads Provide Sales Uplifts
- UK Advertisers Look In-House For Transparency
- Damn You, Technology!
- Hi-Tech Digital Outdoor Motorway Screen Network Launched
- Media Minister Should Not Rule On Osborne's Editor Job, Opposition Says
- Chinese Baijiu Overtakes Whisky As Most Valuable Spirit
- Strengthening Economy Raises Prospect Of Rate Rises
- Google Apology Came Only After Government 'Read The Riot Act'
- Moving In-House -- Advertisers Are Finally Challenging Domineering Agencies
- MAD London - Tuesday, March 21, 2017
- Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
- VW, Toyota And Tesco Join 250 Companies Boycotting YouTube
- Unilever CMO Warns Against Tunnel Vision On Google Boycott
- The UK Is Moving Faster On Digital Ad Transparency
- Dutch Telecom Firm Altice To Acquire Teads For $307 Million
- Google Apologises For Brand Safety Failures
- UK Government Tells Google To Fix 'Totally Unacceptable' YouTube Issues
- Tui Calls Out Google And Facebook On Fraud
- IBM Watson Tackles Customer Engagement
- Esports Will Be A Billion-Pound Industry By 2020
- Adam & Eve/DDB Appointed Global Creative Shop For Max Factor
- Group Of MPs Accuses BBC Of Brexit Bias
- Former Business Secretary Urges PM To Help UK Firms Block Takeovers
- DMA Calls For Greater ICO Clarity On 'Legitimate Interest' Alternative To Consent
- ICO Warns Local Authorities They Must Be Ready For GDPR
- Adobe's Now An Ad-Tech Company
- Pennies Or Ten Billion Pounds? Is Google-Bashing Taking Adland's Eye Off The Big Prize?
- MAD London - Monday, March 20, 2017
- Google Reviews Ad Policies To Improve Brand Safety
- M&S Pulls Ads From Google
- More Management Shifts At W+K
- Google Braces For Government Inquiry As Adland Boycott Widens
- Report: Dentsu Was 2016's Most Acquisitive Holding Company
- Does The Marketing Industry Have An Age Discrimination Problem?
- Labour Blasts Former Chancellor's Editorship Over Ad-Spend Conflict
- Relevant Content: The Next Frontier For Email Marketing
- Unilever Considers Appeasing Shareholders With Spreads Sell-off
- Google AI Project With The NHS Heavily Criticised
- Marketers Are Not Fully Confident In Their Mastery Of Mobile
- Marketers Urged To Try 'Newsjacking': Tying Their Emails To The News
- Google's Chickens Come Home To Roost In Its Toughest Week Ever
