BlueKai on Tuesday named Cory Treffiletti its first Senior Vice President for marketing. The appointment is effective immediately. Treffiletti will oversee all marketing strategies … Read the whole story
Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running … Read the whole story
Demandbase, a "real-time targeting and personalization platform for B2B," yesterday released an infographic to help marketers decide what technology to use and when to … Read the whole story
Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter … Read the whole story