by Laurie Sullivan
Ask.com will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays the foundation for new
search-based monetization tools for publishers.
by Tyler Loechner
Palo Alto-based PubMatic last week hired Bob Walczak as vice president. Walczak is an innovative mind in the mobile ad space, and will be working with PubMatic's mobile and emerging media head Josh
Wetzel. "We are pleased to bring a strategic thinker like Bob Walczak to this team," said PubMatic President Kirk McDonald in a statement.
by Mark Walsh
LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network's first step toward monetizing its rapidly growing mobile audience. LinkedIn is trialing
the in-app ads with Cisco and Shell.