Monday, July 2, 2012

by Laurie Sullivan will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays the foundation for new search-based monetization tools for publishers. Read the whole story »
by Tyler Loechner
Palo Alto-based PubMatic last week hired Bob Walczak as vice president. Walczak is an innovative mind in the mobile ad space, and will be working with PubMatic's mobile and emerging media head Josh Wetzel. "We are pleased to bring a strategic thinker like Bob Walczak to this team," said PubMatic President Kirk McDonald in a statement. Read the whole story »
by Mark Walsh
LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network's first step toward monetizing its rapidly growing mobile audience. LinkedIn is trialing the in-app ads with Cisco and Shell. Read the whole story »
Goodby Silverstein & Partners was last week selected as the advertising agency of record for Cisco Systems Inc. Read the whole story »

According to the Los Angeles Times, Facebook's U.S. advertising growth has slowed to a third of what it was in 2011. As a result, Facebook has seen their market share of display advertising drop from 14 percent to 12 percent. Read the whole story »