Tuesday, September 11, 2012
by Steve Smith, Staff Writer
If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a good time for marketers to make a strong first impression. More

by Tyler Loechner
On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform says that Seybold will be responsible for all of Tapjoy's consumer media strategies. Read the whole story »
by Laurie Sullivan
Emeryville-based Lyris unveiled a digital marketing platform Tuesday resembling an enterprise resource planning (ERP) system built to support online advertising, part of an effort to rebuild and rebrand the company. The transformation began two years ago after Wolfgang Maasberg stepped in as Lyris CEO. The company shuttered several products, reconfigured a global sales organization, and reduced the employee count from 292 employees to 165. Read the whole story »
by Mark Walsh
Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-level executive to leave the embattled social games company. His resignation follows news earlier Monday that CTO of infrastructure Allan Leinwand was leaving Zynga to join cloud service company ServiceNow. Other who have left the San Francisco company in recent weeks include COO John Schappert, Chief Creative Officer Mike Verdu, and Alan Patmore, general manager of "CityVille," one of Zynga's best-known games. Read the whole story »
by Karl Greenberg
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and professors across the system's 10 campuses. The films are the first branded digital content from UC. Read the whole story »
Drawbridge, a mobile advertising start-up based in San Mateo, has added Eric Rosenblum as VP of product, according to AllThingsD. Rosenblum moves from Google to Drawbridge, a two-year-old company that has 21 employees. Read the whole story »