- EdBlog: The Sweet Science by Sarah Mahoney
- Gold: Digitas by John Capone
- Silver: AKQA by John Capone
- Small Agency: Campfire by John Capone
- Interactive: Digitaria by Daisy Whitney
- Mobile: R/GA by Gavin O'Malley
- Social: HUGE by Gail Belsky
- Best Search: Covario Inc. by Katie Kuehner-Hebert
- Best Media Planning: MediaVest by Katie Kuehner-Hebert
- Viral Video: Definition 6 by Karlene Lukovitz
- Holding Company: GroupM by Daisy Whitney
- Political: SS+K by Carrie Cummings
- Adios 2011 by Larry Dobrow
- How We Chose Our Winners by OMMA Editors
- Creative: Deutsch by Christine Champagne

