I was intrigued by Chevrolet's "Hidden Gems" campaign; so much so that I decided to go see what it was about. So, on Saturday night I hit the Dream Hotel Downtown in New York, where Chevrolet was ensconced in a conference room with a social media team, the whole thing overseen by Matt Scarlett, Chevrolet advertising manager.

Before Henry Ford built the Model T, he asked people - I'm guessing it would have been over a jug of cider in the barn, rather than a polished table in a conference room - what they wanted most when it came to transportation. The answer: "A faster horse." Well, as we all know, he decided to stay out of animal husbandry, and give people something else entirely.

Objectivism is now basically the rhetorical hockey puck of Red State political discourse. Atlas has been shrugging so much lately he called me on my cell for my orthopedist's phone number. Republicans should just call the next Presidential campaign the "Rand and Rand Show." Hell, Ayn might as well just dig herself out of the ground and run for president.

From the Model T to Y2K, auto ads have pretty much been monochromatic. While back in the '70s the closest thing to an Hispanic auto ad was Ricardo Montalban talking about Corinthian leather, the general market has pretty much meant Caucasian. That changed after 2000, with more urban and youth-focused auto ads.